4 benefits of having a corporate summer event
While nothing is certain, especially in this ever-changing landscape, corporate events are returning. Planning events in the warmer months of May through September offers a welcomed change of pace, and the chance to get outside!
Yet, focusing on events really is an investment. Just like you invest in marketing and recruiting, you should also invest in corporate events to see numerous positive results.
Every company can benefit from having events. It doesn’t matter if you’re a large organization or a small start-up or what industry you’re in. These four benefits will get you started planning that next event.
- Boosts your corporate culture
- Keeps employees engaged
- Creates great PR
- Activates talent acquisition
A good and positive culture is one of the key elements in the achievement of business success. Company events are a great way to highlight those company’s core values and culture. By organizing an event it allows people to get to know one another on a personal level and to create common goals. Building strong relationships means a more solid culture. Your team might even break down some inter-departmental barriers and become friends instead of just colleagues.
If you’ve had a great quarter or year, celebrate it! People love to be celebrated and above all appreciated. Corporate events suggest to the team that they are valued by management and the event can serve as a way to say ‘thank you’. Employees want to work for companies where they feel engaged and empowered. In fact, companies with engaged employees make 2.5 times more than their less-engaged counterparts. Recognition of your employees’ work is therefore an important part of the mission.
To increase brand awareness, successful events are a vital part of any marketing strategy. Your marketing team dreams of great PR and sharing photos of happy, smiling employees on your social channels. If you manage to match your branding with the event’s branding you will attract an audience that identifies with you, your values, and what your event is about.
Holding a summer event can help position you as a caring employer and significantly boost your reputation. Ready to generate positive brand awareness and transform your employees, stakeholders and customers into real brand ambassadors? Don’t forget the branded gifts!
Fun, but more importantly well-planned corporate events can become a part of what your company is known for in recruiting new employees and retaining current employees. Talent acquisition is about attracting, engaging, but also retaining talent. In doing so, building a strong company brand and promoting your unique company culture are key.
These types of employee events have become items that are part of job benefits to attract new employees. They can also act as retention tools, helping to make the company a great place to work.
The workplace is a stressful place at times, and it’s important for employees to take a break every once in a while. With summer being one of the more carefree times of the year, it’s the perfect time to host a company summer party and thank your staff for their hard work.
Corporate events boost the corporate culture, keep employees engaged, create great PR, activate talent acquisition and retention. So get out there, it will definitely get people out of their desks and talking, and that’s a win!