A fit and flexible solution for Showpad

Showpad is known for their revenue enablement software, as they offer a platform for Modern Selling. They connect customers through their revenue enablement software in order to drive stronger ROI. And their partnership with Sunday drives them to a stronger and active company culture.

Modern Selling in the modern day work environment, it can become a drain on our energy levels. One way to recharge the batteries is by doing sports. And even better, together with your team.

By consistently organising group activities, you’re actively improving employees’ health and creating a healthy workplace. This Customer story shows Sunday tools to create a healthy work environment.

Showpad is the leading sales enablement platform for the modern seller. Founded in 2011, the company has headquarters in Ghent and Chicago with offices in London, Munich, San Francisco and Portland. By integrating industry leading training and coaching software with content solutions their platform empowers sales and marketing teams to engage buyers. Showpad serves more than 1200 customers across the globe, including Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Prudential, Honeywell and Merck.

As told above, Showpad competes with the largest companies worldwide. As well as their employees want to compete in sports challenges with the teams worldwide. They even have a sports committee that organises challenges and joins different sporting events.

There is a large demand in Showpad to activate the employees and compete in sports challenges between different teams across the world. But there’s something missing. All the employees should show the Showpad colors while doing sports. All there was left to do was creating the sports collection in order to transform the Showpadders into true brand ambassadors.

Creating unique sports fashion for your workplace sports program is a critical strategy to encourage employees to participate. Showpad understood what needed to be done. Every employee that wanted to get sporty, joined the challenge and received some awesome sports socks. Which triggered a lot of hidden Usain Bolt’s to exercise their lungs out. Reaching the targets meant winning even more personalized sportswear.

The best sport campaigns for workplace sports are the ones that perfectly match with your company on the one hand, and your employees on the other hand. Our sportswear is made from the highest quality polyester and matches the best industry standards. We created a full custom collection of sport leggings, sports jerseys and cycling jerseys in the brightest pink and purple colors. Because we’re working with sublimation, we were able to use the exact pantone colors from the Showpad brandbook.

In addition, we took away the hassle of shipment for them. With Sunday wardrobe™ we have built a solution that makes shipping items becomes as easy as sending an email. This way Showpad could send items anywhere in the world with the click of a button.

Showpad’s challenge to improve the culture, health, energy and performance was a big triumph. Rewarding and motivating employees to start doing workplace sports by deploying branded sportswear is a solution that hits the bull's eye. Showpad was heavily impressed with the quality of the sports items. They generated positive brand awareness outside in running competitions, the gym and other sports clubs.

As many people were praising the initiative, the Showpadders that didn’t join the challenge were feeling a lot of FOMO. Their employees bonded over doing sports together in their matching outfits, creating a better team atmosphere. Their LinkedIn post created even more buzz, as even Showpad’s clients were hyped to claim one of the items of the sportswear collection. Challenge succeeded!

One more thing: Don’t wait on your managers to get fit and sporty. In 15 years, your older self will thank you for it. But do force your managers to get branded sportswear.