BeQuiet's company fashion collection as a natural evolution
Being quiet but show stopping in your niche, is how we can describe the products of be quiet! the best. With Sunday, they found a partner that understands their needs completely.
About be quiet!
be quiet!, also called the number 1 for power supplies in Germany.
be quiet! lives up to its name: 20 years of experience in product development make their products probably the most silent ones on the market.
The products of be quiet! offer legendary quiet operation and first-class performance thanks to their passion for quality and precision. A special focus is on product quality and details. Which is why their very own experts lead product conception, design and quality control from the headquarters in Germany.
Customers of be quiet! products are guaranteed to receive proven premium quality and the typically silent be quiet! operation.
A strong collaboration
The first contact with be quiet! we had was in August 2019. The beginning of a very close and strong partnership. After several years, we are now preparing our 8th collaboration.
Two years ago, be quiet! discovered the power of merchandise by using the custom pieces to strengthen the community, boost the employer happiness and become a recognizable top of mind brand.
“Basically, we will use the collection for HR, marketing and sales at the same time.”
be quiet! is constantly looking for new ways to improve the team atmosphere and the community around the brand. Therefore they see the personalized merch we made for them as both an HR- and a marketing tool.
Company fashion as a tool
There are many factors that influence employee retention, but one of the biggest is “a positive company culture and values”. This means that you really have to actively build a great internal culture.
Merchandise facilitates the group feeling and strengthens the company culture. It brings the whole team together to work on the greater vision while locking in the clear company values.
The merch was used for internal purposes, like birthdays, anniversaries, milestones etc.
Having people wear the company swag, show that they are engaged. Next to that, surprising your employees once a while boosts the employee happiness and makes your company attractive to work for. What a great example of using a custom clothing line as an HR-tool.
Next to that, they gained a lot of visibility by using the clothing as a marketing tool.
In fact, the pieces of merch serve as the marketing tool. When creating recognizable and wearable pieces fully according to your brand identity, your brand’s visibility really gets a boost. By giving a fashionable T-shirt to your employees, you become visible in places you’ve never been before. Further, they did a lot of giveaways on Twitch or Instagram with streamers/influencers to bring the merch to the community.
And last but not least, they used the personalized pieces to reward their external community of accountants & dealers. When achieving a goal or reaching a milestone, they got rewarded with the coolest pieces.
The Corporate Fashion Canvas
To really define the right goals and choose the right custom pieces of clothing, we made a Corporate Canvas that can be filled in by our customers. This makes it easier for both parties to understand the needs and reach the goals set.
The Corporate Fashion Canvas gives us insights about the company itself, such as the USP’s and the values. But it also makes it really clear what the customer really wants. We ask about the branding elements we need to include and the style they want.
In addition, it is also important to get a clear idea of the available budget and what time frame the client has in mind (for example, when they are working around a campaign).
The be quiet! collection
be quiet! went for several different pieces. In the last two years, we collaborated 7 times. 7 beautiful projects, and hopefully more to come, which made us really understand each other.
As mentioned on the canvas, the collection was meant for their on the one hand B2B customers and on the other hand for internal purposes. Their target group is between 18 and 45 years old. Their stakeholders are interested in gaming, lifestyle and fashion.
Next to the characteristics of the stakeholders, we needed to include the corporate identity of course. The branding of be quiet! is relatively simple. The canvas said ‘orange and black, plain and simple’.
For the design itself, they wanted to go for a Tommy Hilfiger-like collection with a subtle print or embroidery. Wearable, stylish and recognizable were a few keywords given.
What do you think? Did we succeed?
If we can count on the positive responses be quiet! got, we surely did. Colleagues and external partners really liked the merch and the collaboration has never been closer before. Our main goal to strengthen the connection both internal and with customers, dealers or partners has been reached.
‘Everyone loves the merch and is waiting for the next items to drop.’
Looking for the right tools to reach your HR or Marketing goals?
Ask us about our Corporate Fashion Canvas and get started right away!