Facilitating the future of Nuri by implementing company fashion

Bitwala, the world’s first cryptocurrency bank account. Epic. Yet the cryptocurrency world evolves every second. So Bitwala had to evolve as well.
Meet Nuri, the fresh new brand.

“It's time to replace the old with the Nuri.” Nuri is the new reality of banking, with easy access to cryptocurrencies, interest on your bitcoin and a full German bank account.

As Sunday just went through a complete rebranding itself, we knew exactly what Nuri needed. This customer story shows different solutions we worked out for Nuri, in order to maximize their new hire engagement during their onboarding process.

Nuri has grown rapidly in recent months and now has over 250,000 customers in 32 countries. Since the beginning of the year the number of employees has increased by around 40 percent distributed over three offices. Nuri is made up of passionate team members with 34 different nationalities who all share the same vision in empowering people to take control of their financial future.

Making new employees, and in Nuri’s case that many, part of your culture is hard. And most definitely when your brand is still evolving or has just gone through a rebranding process. Yet it is one of the most critical HR activities for the long term success and ongoing engagement of your employees. Next to developing their skills and knowledge, you have to guide them to become real brand ambassadors. A challenge together with Sunday Nuri was eager to find a solution for.

Lucky for Nuri, as a strictly online cryptocurrency account their operations were unaffected by working from home. But when considering the downsides of the long remote work period, the main issue for most of their team has been the lack of personal and social interaction with the Nuri colleagues. When you, as a new hire, have only seen faces behind a computer screen talking about business topics, you don't connect with the company you work for. Even current employees thrive on seeing each other's faces and miss each other.

Therefore, we worked together to enhance their corporate culture during the current pandemic by listening carefully to the needs of their employees during this time. So at Sunday we helped maximize their new hire engagement during their onboarding process by using the key element: onboarding boxes filled with company fashion.

We created more than 300 full coloured onboarding boxes filled with T-shirts, socks, ecological laptop sleeves and tote bags. Developing clothing in their exact pantone colors styled with unique designs, offer that extra touch other textile companies can’t create. At Sunday we strive for sustainable and ethical clothing, produced in Europe and only with the highest quality. Not only does this enable the new employees to work in style, the clothing also ensures that they feel and look like part of the team. Speaking about transforming into true ambassadors.

Buying cryptocurrencies used to be confusing. But Nuri claims that investing in bitcoin is now as normal as having an app on your phone. Through their platform they help understand and build their clients financial future. Just as we take the logistical struggles away for our clients using the Sunday Wardrobe™, we make “sending someone an onboarding box” as easy as sending an email. After we, together with Nuri, determined the goals of the onboarding process combined with some key moments, Nuri was ready to make full use of our platform.

With more and more people working remotely, they have already sent about 190 onboarding boxes to specific addresses of their employees and stakeholders. And not to forget sending their personalized boxes through our platform, made sure we could plant 5 more extra trees in The Amazon rainforest, the lungs of our planet.

Finally their HR-manager could focus on the things that matter: making people part of the Nuri culture while we focused on fulfilling the onboarding boxes. Their HR employees wasted approximately 50 minutes on each onboarding box. Through the Sunday Wardrobe™, we helped Nuri save time and money by automating this process. As of now they use our platform weekly and spend as little as 3 minutes on sending out onboarding boxes, even if they have to send hundreds of them! To make an onboarding process successful, it has to be uniform for everyone in the company.

Wearing the same clothing as a team makes your new hires feel at home and welcome right from the start. Seeing a stronger company culture, made sure Nuri was completely convinced of their own proper onboarding strategy. As they keep on growing and hiring new talents, they recently reordered another 50 onboarding boxes. “We are extremely grateful that we could enter these difficult times with a strong company culture and have been able to preserve our business throughout the crisis.”