Company Fashion, the missing seed at Floralux
to plant true ambassadorship

Looking for a cheerful houseplant, new accessories for your pet or interesting tips & tricks to maintain your garden? At Floralux you find everything you need for home, garden and animal at the best prices and the best quality!

This positive shopping experience is not only due to the pleasant environment in the stores, but also to the friendly and helpful staff that walks around. At Sunday we helped Floralux transform their employees into loyal ambassadors by optimizing the workplace through company fashion.

At Floralux the team works together like one big family, there is a great working atmosphere and mutual respect. Teamwork is highly valued and all efforts are always appreciated. Moreover, employees are given the necessary freedom to develop themselves and there is always room for feedback. Floralux is a stable and growing company that is correct and reliable and attaches great importance to good terms of employment.

An ideal partner who shares the same values? Sunday!

We, too, believe that proper working conditions and an ethical production process are extremely important. We always consider our planet and the people who live on it in everything we do. Just like Floralux, we at Sunday guarantee the best quality, invest in sustainable partners and stand as one team behind the same goal. Talk about a perfect partnership!

To thank those motivated employees and show them appreciation, Floralux had new corporate clothes designed for them. With our personal approach, we immediately came to the aid of this growing company!

We listened to Floralux's objectives and then translated their ideas into original designs. First of all, it is important that the clothing reflects the values of Floralux: inspiring, accessible, flexible and professional. We therefore ensured that the collection is comfortable and versatile and that it's wearable for all the different functions within Floralux. The collection consists of body warmers, hoodies, sweaters, pocket tees, tape polos and fanny packs.

On a collection day our customers get the chance to work with our team of experts to find the ideal styles, the desired colors and the most unique designs for their own collection. So at the end of the day, they go home with a clear picture of their clothing line through digital simulations and clear quotations. Here you'll find everything you want to know about our collection day.

Taking into account the goals, values and branding of Floralux, our design team got started. First, we chose the recognizable orange that has been Floralux's trademark for over 65 years. We combined that with a reddish-brown color that reflects the natural character of the main product, namely plants. Finally, we added a striking white strip on the sleeves with birds and watering cans, on which the brand name is also clearly visible. The watering represents the growth of talents on the one hand and the growth of Floralux itself on the other hand. The bird represents the freedom the employees are given to do their jobs.

Our unique corporate apparel guarantees increasing ROI on several levels:

Employee retention is one of the most important aspects of a growing company like Floralux. It can cost up to 200 percent of an annual salary to replace an employee, so losing a motivated workforce in your company should be avoided at all costs! A positive work environment and affirmative values within your company are crucial to retaining employees. Two goals Floralux certainly reached!

Our collection provides that extra push to actively work on an attractive company culture. When employees all look the same, the group feeling is undoubtedly strengthened. The corporate clothing brings the entire team together and ensures that everyone is working towards the same vision.

The employees received their new outfit through a personalized package. When you surprise them with a personal gift, you show that you appreciate their work and they feel important. It gives them a boost to stay motivated and it makes them more committed than ever to achieving the company's goals.

In addition, the collection helps to support Floralux's employer branding. As Floralux continues to grow, this company is always looking for potential employees. Getting new employees up to speed and part of the company is obviously a big challenge. It's not just about their skills and knowledge, but you also have to teach them how to become true ambassadors of your brand. A sparkling outfit makes the job extra attractive and also makes new colleagues feel at home immediately.

Thanks to the eye-catching corporate clothing, all employees are immediately visible in the stores. Customers can effortlessly address an employee when they need help while shopping. In this way, they won't lose time, resulting in a positive shopping experience.

In addition, the work experience for the employees themselves is also enhanced. The stores consist largely of conservatories and heating is almost impossible. Therefore, we chose clothing that the workers can easily wear in layers. Thanks to the variety of products in our collection, they can always wear what they want and there is plenty of choice. That way, not everyone walks around with exactly the same outfit, but they all match and radiate the same freshness and dynamism.

Lastly, the collection not only boosts visibility in stores, but also online! As you can see in the video above, the employees are extremely enthusiastic about their new outfit. They spontaneously share their gift on social media and in this way become ambassadors of Floralux. Some even find the clothing so comfortable that they want to wear it outside of work hours.

Would you like to give your employees a new look as well, in order to boost the visibility of your brand and reinforce employer branding? Be sure to fill out the contact form below and we will sit down together to transform your ideas into a unique collection!

Would you like to give your employees a new look as well, in order to boost the visibility of your brand and reinforce employer branding? Be sure to fill out the contact form below and we will sit down together to transform your ideas into a unique collection!