How Deliverect skyrockets their company culture globally, using the Sunday Wardrobe™

A Belgian startup called Deliverect offers the solution to food companies' nightmares: the mess of apps and hardware. They have built a platform to manage all of that through one seamless app.

As they are aiming for the moon, they know that their vibrant company culture plays a vital role in their success. What’s on the menu? Actively building a great internal culture through onboarding.

Deliverect: connects third-party delivery platforms and food businesses around the globe.

A challenge Deliverect endured was onboarding. Due to Covid-19, the explosive rise of online food delivery has forced restaurants to change how they operate. So Deliverect kept on growing, the company processed about $1 billion across 30 million orders for its customers. That's up sixfold since their previous fashion collection for their first milestone. With business growing almost 750% in the last year, Deliverect needed to expand their team and fast. As they want to create an authentic company culture, the first thing on their list was managing their employee onboarding kits.

“No one is a number here; even if we will have 300 employees by 2021. Everyone's opinion counts, and things like team spirit and collaboration will always be high on our list of priorities"
— Jan Hollez, co-founder and CTO back in 2020.

Uniform onboarding boxes

Being able to reward customers with branded gifts gives them a feeling of importance. But by giving them an onboarding box filled with company fashion they made new employees immediately part of their culture. Deliverect was convinced they needed wearables for their second challenge. A great onboarding package can tackle all these worries and create the perfect start for a solid onboarding process. As they are ambitious and innovative, they hire 10 new employees every week and so 10 new possible ambassadors. The Belgian company is a fast booming business, so building ambassadorship is a priority in their revenue generation plan.

And to make an onboarding process successful, it has to be uniform for everyone in the company. That’s why we created personalized boxes again, but now focussed on their onboarding process for their 11 different offices. The box was filled with a hoodie, a T-shirt, socks and a thermos flask. This time, they wanted to reduce the use of plastic, so they chose a bottle made of metal instead of the dopper bottle made of plastic in the first box. Since they were over the moon with their last branded items, they wanted to continue the line in this collection by working with space references in the design.

From Ghent to Sydney

Deliverect’s boxes needed to be sent around the globe. Because of their offices in Ghent, London, Madrid, New York, Paris, Dubai, Toronto, Edinburgh, Amersfoort, Sydney and recently an expansion with offices in Mexico, Uruguay and Kyrgyzstan they were in need of an international solution. Even though they help businesses manage their food delivery and takeout operations more efficiently, they are not a delivery provider.

That’s why they were immediately on board of our SaaS-platform the Sunday Wardrobe™. Through our platform we made it super easy for Deliverect to warehouse, handle and ship the boxes to their new hires all over the world. Not only did we take away the struggle of logistics and shippings, by grouping all the efforts related to clothing instead of having tonnes of shredded initiatives, Deliverect saved up to 50% per year in costs. Sending more than 250 onboarding boxes to specific addresses of their employees, means we were able to plant 6 trees in The Amazon rainforest.

The Wardrobe™ Map shows where in the world Deliverect have sent their onboarding boxes to.

But how did the project really happen?

In order to obtain the best possible results, we have developed a 7-step process that allows us to design jaw-dropping collections. In the timeline below you’ll see what Deliverect could expect from us, and what we expected from them in terms of timing once the project gets started.