Summer or Winter, discover Laika’s way to
increase their brand awareness
Laika Communications is a Berlin based Communications Agency focused on startups and technology companies.
Industry: Public Relations & Communications
Company Size: 20-50
Location: Berlin, Germany
Extra: They have clients such as Skullcandy, Snapchat, Twitch, tink and orderbird.
Topic: Brand Awareness, Employer Branding
Laika Communications GmbH (short: Laika Berlin) was founded in 2018. The German company specializes in communications for high-growth technology companies and start-ups by providing numerous services such as professional photography, influencer relations, crisis communications, media and speaker training. In order to raise brand awareness and equip their crew, they were looking for high quality, innovative designs and a lifetime partner, so Sunday was called from space. Discover what challenges we tackled by helping Laika step away from merchandise and lead the way to fashion.
The first thing that pops in your head when hearing Laika, is probably ‘the first dog in space’. Since it’s correct, you might be a great quiz player. Yet, we want to talk about Laika Communications, a comms agency based in Berlin.
Join the spaceship, and we'll take you through a case study about implementing company fashion as part of numerous HR and marketing strategies.
Laika: communicating tomorrow.
Specialized in communications for high-growth technology companies, founders and start-ups, Laika consists of a team of permanent employees as well as a freelancer network of creative people, strategists, and consultants. Next to product and crisis communications, they handle brand strategies, so they are very well aware of the importance of building a brand internally and externally. Since Laika was already convinced of the advantages company fashion has to offer, we only needed to convince Laika we were the expert in our industry.
Laika already had a wide range of merchandise, but with Sunday we wanted to lift it up a level. A logical next step was to move from merchandise to company fashion. No sooner said than done, we convinced them not only of the quality we have to offer, but of the variety of techniques we are able to create. Because building a clothing collection around your brand is a great investment in generating long term brand awareness. While we boosted Laika’s brand awareness, we were able to tackle other challenges like onboarding and employer branding for future space dogs.
The mission required some extra boost
At Sunday, we’re partners in this conquest. Laika wants people to proudly wear their brand and we want to help them transform into real ambassadors. Hereby adding the fact that Sunday produces their company clothing within Europe, so we can guarantee the highest standards in quality & sustainability. We started designing a branded fashion collection that strikes the perfect balance between Laika’s brand identity and the trends that matter to their key stakeholders. For their collection we designed tracksuits, backpacks, laptop sleeves and beach chairs for their annual summer party.
The tracksuit has a unique design in black. Since using tapes is one of our specialties, we added them as a finishing touch to the whole tracksuit with front logo embroidery in their blue and white pantone color. Happy as Laika were with their branded summer collection, soon after they ordered (not-so-ugly) Christmas sweaters to surprise their crew members with a fun Christmas goodie. Being an agency traveling the comms cosmos at rocket speed, they wanted to implement that as well by using the design of a spaceship in addition to the classic design of their Christmas sweater.
Modus operandi that fulfills goals
Not only will these customizable items boost Laika’s brand awareness, they will create unique opportunities for real conversations with potential clients. Apparels made by Sunday can be worn for years, meaning that Laika will be seen by thousands of people for every wearable they hand out or wear themselves. Not to mention the impact on social media.
"We are very happy to have found such a creative and quality-conscious partner for our team's fashion and merchandise in Sunday. Without Sunday we would never have found such great space suits for our crew! The Sunday team does not only execute an order, but thinks out of the box and manages to package the brand essence of our agency and the fun we have at work into designs, fashion and items that we love to have with us every day." - Michaela Krause, CEO Laika Communications
As Laika’s employees and clients were blazing, we can only add positive notes about this company. The communication between the offices was seamless and they literally loved the designs we made. We don’t take unbranded items and personalize them, we create the items from scratch, exactly in the way fashion brands work. Since Laika was impressed with the modus operandi of Sunday, a reorder of the clothing is therefore a logical consequence. We more than answered their high expectations, that said Sunday was able to give Laika’s mission a boost!