The Design Brief
Our first collection in the new Sunday branding had to be an extend of our brand: the corporate identity colors had to be instantly recognisable and the logo and company name also had to play a clear role.
Because the garments are used for different purposes, we wanted a complete collection including streetwear, business shirts and sportswear. In addition, besides unisex items, we also designed garments specifically for women and men, taking into account current trends.
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