Fashion for non-fashion brands
We design premium company fashion collections that are 100% on-brand and on-trend. What differentiates Sunday from merchandising companies offering branded clothing is that we literally start with a blank page. We don’t take unbranded items and personalize them, we create the items from scratch, exactly in the way fashion brands work.
Designing clothing and accessories is a craft on its own. Very often graphic designers are extremely skilled at translating a brand identity to many different media and carriers. Clothing however, is something so specific and technical, it requires a true specialist to make use of the medium’s full potential.
The end result should be more than a T-shirt with the logo printed on the chest. Our customers expect clothing items and accessories that look and feel like they match the brand completely.
Our vision at Sunday is that we want to make clothing your stakeholders will want to wear, even for a barbecue with friends on the weekend. In order to make that vision a reality, following the trends is of vital importance.
Therefore our design-team constantly keeps a finger on the pulse and stays up-to-date with the latest fashion trends.
Designing company fashion is about striking the perfect balance between a company’s brand identity and the trends that matter to its key stakeholders.
The design process
In order to obtain the best possible results, we have developed an x-step process that allows us to design jaw-dropping collections.
We adapt our level of co-creation to the wishes and demands of our individual clients. Some of our clients have an in-house design team that likes to be highly involved in the whole process, others will tell us: “you’re the specialists, do your thing”. To be honest, we like both scenarios and everything in between!
Discover the process from A-Z
Producing your clothing and accessories
Let’s be honest… The fashion industry has made quite a name for itself when it comes to sustainability and the ecological footprint that comes along. That’s why all of our clients are really high-demanding regarding sustainability. So Sunday stepped in.
Sustainability has been at the core of our DNA since day one and we work extremely hard to constantly raise the standards. Having our own production unit in Lødz plays a vital role in our sustainability strategy. 95% of all the items we’ve produced in 2020 were made in the E.U. This helps us ensure that not only working-conditions are meeting European standards, but we can carefully select our suppliers and keep them to the same standards we’re aiming to meet.
Do you want to read more about our approach for a better planet? Go read our sustainability plan.
Producing quality products takes time
Producing sustainable goods with respect for people and planet is key for us, but one other element we don’t compromise on is the quality of our products. We want the clothes you receive to match the quality you would expect from clothing you buy in high-end boutiques.
Producing garments with quality standards like ours requires a production process that is intensive and involves a lot of manual labour. Therefore, one of the things we do not promise our customers is speed. Expect the production process to be anywhere between 25 and 50 business days.
However, we do promise to keep you posted in every stage of the process, and tell you everything about how your clothes are made. Full transparency is one of our trademarks!