Dressing your ambassadors
Company fashion, so much more than clothing
Business success has many aspects, but creativity sure is one of them. That’s why we believe crafting creative campaigns around your company fashion is essential in trying to achieve the maximum possible ROI. Our team of business-savvy experts is happy to be at your disposal.
Where we’re headed
Defining clear objectives
In order for any type of campaign to be successful, it’s vital to determine where we’re headed. What’s the main objective of the campaign? What do we want to achieve, and when do we want to achieve it?
All too often, companies investing in branded clothing just do it ‘for the sake of it’. For us, that’s just throwing money out the window. Clothing is one of the most powerful tools of communication for any brand. So investing without clearly knowing what you want to get from it, isn’t the smartest move.
Those objectives can vary largely from account to account. Some of our customers build company fashion campaigns because they want their staff to be more engaged with the brand, while others use the items from their collection for account based marketing actions, or to decrease their customer churn.
How to get there
Crafting smart campaigns
Once those objectives have been determined, the next step is to build a roadmap to success. This is where creativity comes in. There’s nothing we enjoy more than listening to our customers talk to us about their business, then figuring out creative ways to help them achieve their key objectives using our company fashion.
To measure is to know
Using our Sunday Wardrobe™ enables teams to keep track of key data in any campaign related to company fashion. This data, in combination with smart ROI-calculations, allows customers to keep track of where they are in terms of the objectives they’ve defined.