Diversity & inclusion
Prioritize Diversity, Equality & Inclusion to win
Diversity, equality & inclusion (or DE&I in short) has become a hot topic over the past couple of years, and rightfully so because it’s so closely related to some of the most pressing societal issues of our time. The context of the global pandemic and rising societal polarization has led to companies becoming more aware of the importance of a policy that is open and inclusive, both internally (HR) and market-facing (Sales & Marketing). We at Sunday have been lucky to work with a couple of organizations that are on the fore-front of this movement.
Dressing global brands like
Assemble a diverse dream team
Ensure fair treatment and opportunity for all
Don’t get us wrong: we don’t claim to be experts in the field of DE&I, in fact, we still have a lot to learn ourselves, and we’re working hard to do so. Head over to our people and culture page if you’d like to learn more.
However, one of the things we have learned through our cooperations with companies like Catawiki, is that good communication is one of the most fundamental and determining elements of a good DE&I-policy. And we do know a thing or two about that!
Discover how Hubspot drastically improved renewal rates through the Sunday Wardrobe.
Celebrate employee differences
Express unity through personalized clothing
Because we believe that clothing is one of the most powerful tools of communication. Using clothing as a means of communication in a campaign related to or stemming from a company’s DE&I-policy, can help organizations spread the message in the most impactful way imaginable.
It’s not our place to help companies figure out their DE&I-strategy, nor do we want to tell anyone what to do. But we do believe our expertise in company fashion can make for a perfect match with people & culture managers that want to work around the topic of Diversity, Equality & Inclusion in the workplace!
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The right people at the right place
Recruiting from a D&I perspective
As an organization, there’s no way you can have a policy to cover all topics. That’s why companies pick their battles, and in doing so, they tend to choose topics that are close to their heart. Duolingo for example, often talks about illiteracy around the world. At Microsoft, they run internal programmes to make people that are part of minority groups feel welcome. Or what about Catawiki? All 700 Catawiki-employees across the globe received a pair of sports-socks in pride-theme during last pride month, to raise awareness for the LBTQAI+ community.
One of the things our customers have taught us is that a good DE&I-strategy starts from the identity of the company itself. The topic of diversity, equality and inclusion is broad; it ranges from gender-equality over tackling racism to including people with disabilities. Regardless of background, beliefs, gender or physical appearance, it's time you understand that you need to be the most vocal supporter of diversity, equality and inclusion. Putting profit and growth ahead of fairness and morality doesn’t make the cut anymore. After all, a sound DE&I strategy makes good business and economic sense.
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Do more of what you love. Let us help you get started with the Sunday Wardrobe.
How does the Sunday Wardrobe™ work?
We start by designing your collection. Together we’ll design a number of items that are both 100% on-brand and on-trend. With the help of your account manager and our fashion designers, you’ll decide which items and how many of them we’ll produce and store in the wardrobe.
Some of our customers start with one specific item (socks are great product to get started with) and extend their collection from there, other customers have a new collection coming out every season (FW/ SS) next to an essentials-collection with basics (think of plain white tees with a logo embroidered and business shirts) and a collection of premium sportswear. Anything is possible!
Whereas we used to ship the clothing we produced to our customers, we now ship them to our warehouse and store them there, where they are available for our customers upon request through the platform.
Your wardrobe can consist of different closets, each of which featuring their own stock. Each of the closets are accessible to different departments and people within the organization. The structure of those closets in the wardrobe, often follows the general structure of the organization. Some of our customers choose to have closets for their different geographic locations (eg. EMEA closet, UKI closet, Northern America closet, …), others will implement the departmental structure of the company (eg. Marketing closet, Sales closet, HR closet, …).
Before setting up the wardrobe, a workshop with all decision makers involved, will make the ideal structure crystal clear.
By attributing different access-rights and stock to different people within the organization, you can enable team-members to launch campaigns from the Sunday Wardrobe™ in just a matter of minutes. This way, your HR-manager can set up a campaign for employee onboarding boxes, your SDR’s can start sending your prospection packages to increase their meetings-booked-ratio or you can have your marketing-team set-up awesome ABM-initiatives.