Brand extension
Appeal to new audiences
Feel like blowing a new wind through your company? Think twice, businesses aren’t necessarily in need of a rebranding, but rather need an extension of their current brand. You might want to forget that tweak to your logo, by moving into a new market or service line you can appeal to new audiences.
In a brand extension, you’re looking to appeal to new audiences with the brand you already established. There’s no uprooting of what you’ve built and a lot less soul searching to be done. With our brand extension plan, Sunday helps your brand forward with a specific goal in mind and builds on the brand equity you already have.
Dressing global brands like
Creating your ambassador army
Customer base extension
Of all the clients companies acquire, few are true ambassadors. Although some brands understand the power of ambassadorship better than others, the question of how to create long lasting brand enthusiasts often remains. Brand extension through corporate fashion is one way to go.
As you rely on the brand loyalty of the current customers, they will be more receptive to new offerings from the same brand. As your brand extension can help reach new demographics, expand customer base, increase sales, and boost overall profit margins.
Involve your stakeholders in the company culture by sending them branded fashion apparel at key moments. Birthdays, holidays, anniversaries… By creating a fashion collection, you get a competitive advantage over rivals that don't offer similar products. Don’t miss these opportunities to build a lasting and mutually beneficial relationship towards your brand.
See how Mobile Vikings optimizes their workflow with our custom Zendesk integration.
Introducing company fashion
Complimentary product extension
A company fashion line brings joy and commitment to your already strong brand. From classy to sporty, everyday to event-based, your custom clothing line can look however you want.
There’s no limit to the uses of great company fashion. No matter what your core business is, our experienced design team is happy to create a fashion line that captures your company’s dna.
We help you set up a complete plan to roll out your corporate fashion collection from A to Z. We make sure that your collection is profitable and gets you the results you want, so it can be a long term revenue pillar. This way all marketing ROI is even a bonus.
Find out how TikTok increased their ROI by 214%.
Creating a lifestyle
Brand lifestyle extension
What company wouldn’t want their clients to LIVE the brand instead of merely buying or using it. It’s far from impossible. Think of Tesla Tequila or the array of golf paraphernalia Callaway sells each year. Why does the addition of one product change the brand from a company to a lifestyle?
Through our extensive experience with over 500 fashion brands & company fashion collections we know exactly what it takes to make your corporate fashion project successful. As it allows you to diversify their offerings and increase market share.
Sunday is your experienced partner to guide you through this whole process. Let’s meet up and talk about what makes your company unique. With our 360 degrees approach, there’s no doubt that we can transform your brand into a lifestyle, too.
Discover how Hubspot drastically improved renewal rates through the Sunday Wardrobe.
Do more of what you love. Let us help you get started with the Sunday Wardrobe.
How does the Sunday Wardrobe™ work?
We start by designing your collection. Together we’ll design a number of items that are both 100% on-brand and on-trend. With the help of your account manager and our fashion designers, you’ll decide which items and how many of them we’ll produce and store in the wardrobe.
Some of our customers start with one specific item (socks are great product to get started with) and extend their collection from there, other customers have a new collection coming out every season (FW/ SS) next to an essentials-collection with basics (think of plain white tees with a logo embroidered and business shirts) and a collection of premium sportswear. Anything is possible!
Whereas we used to ship the clothing we produced to our customers, we now ship them to our warehouse and store them there, where they are available for our customers upon request through the platform.
Your wardrobe can consist of different closets, each of which featuring their own stock. Each of the closets are accessible to different departments and people within the organization. The structure of those closets in the wardrobe, often follows the general structure of the organization. Some of our customers choose to have closets for their different geographic locations (eg. EMEA closet, UKI closet, Northern America closet, …), others will implement the departmental structure of the company (eg. Marketing closet, Sales closet, HR closet, …).
Before setting up the wardrobe, a workshop with all decision makers involved, will make the ideal structure crystal clear.
By attributing different access-rights and stock to different people within the organization, you can enable team-members to launch campaigns from the Sunday Wardrobe™ in just a matter of minutes. This way, your HR-manager can set up a campaign for employee onboarding boxes, your SDR’s can start sending your prospection packages to increase their meetings-booked-ratio or you can have your marketing-team set-up awesome ABM-initiatives.
