Our vision
Our conquest for the wardrobe
The fashion industry is projected to grow to $2.25 trillion by 2025. The exponential growth of this industry is starting to show its cracks.
This means that the long term vision of the industry has been clouded by the short term focus on profits. Resulting in harming the consumer, planet & people.
Identity expression
The fashion industry evolved to a volume business where everyone is wearing the same empty brands without any meaning or vision. It’s our goal to bring meaningful apparel back to the people and give them the opportunity to express what they actually believe in through their clothing. This can be from the place they work at, the city they live in or even the music they listen to. We are what we wear.
Value alignment
Profit driven industries end up imploding. It’s our fear that this can happen to the fashion industry as well. We want to prevent this by redesigning and aligning the value proposition for every party involved in the creation of apparel. By changing the key metric from profit to wearability, we can completely change the future of the industry. Focusing on how many times an item is worn, results in better, more beautiful and more meaningful clothing.
Supply chain design
The volume and profit driven industry has warped the fashion supply chain. It has become the standard to produce often in dubious circumstances in the far east and then ship it across the globe. Resulting in a high toll for the planet and the people in production. We believe that rethinking and redesigning the whole supply chain with the right values as a north star can correct the future of the fashion industry.
Borderless mindset
We’ve always had a strong global mindset. This means that our production partner from today will be our clients from tomorrow. Keeping that at heart, we build and nurture a winning network of customers and suppliers all over the world and it’s our promise to create mutual and enduring value across borders.
Disrupting the value chain
The fashion industry evolved towards an economical model where the end consumer pays the monetary bill and where the overseas production companies pay the environmental bill. Our vision is by positioning company fashion as a worthy alternative, brands that care about their people will pay for the clothing for which in return they’ll receive brand visibility and brand love. By having these companies take their responsibility we also reduce the stress on the beginning part of the supply chain.