In today’s workplace and event culture, first impressions matter more than ever. Whether you’re onboarding new team members, hosting a major event, or rallying employees for a sports initiative, the right kit doesn’t just say “we thought of everything.” It says “you belong here.”
At Sunday, we specialize in creating high-quality, fully branded kits tailored to the moment. From sleek onboarding sets to playful event packages and energizing sports gear, we’ve designed and produced kits that connect people to your brand in a meaningful, lasting way.
Let’s take a look at some of the standout kits we’ve created and how they’ve brought brands to life.
1. deel.
One of the most detailed and carefully curated kits we’ve built came from our collaboration with Deel for their global SKO event in Mexico City. This kit was designed as an event-ready pack a: practical, polished, and tailored for a high-energy week. It featured a crisp white t-shirt, a bamboo thermos for long event days, a branded cap, notebook and pen for taking notes during sessions, a lanyard for access, and a clean tote bag to carry it all. Every item was selected not just for usefulness, but to create a consistent, immersive brand experience that made each participant feel immediately connected and equipped.
We also created a second kit for Deel, this time focused on swag and brand engagement. It was a colorful, feel-good merch pack featuring an explosion of Deel-branded socks in every color of the rainbow, a soft picnic blanket, a bamboo bottle, a tote bag, a cap and a pen. Designed to spark smiles and shareability, this kit kept the energy high and the brand front of mind long after the event wrapped.
2. HubSpot
For HubSpot, we created a bold kit featuring a white-and-orange duffel bag, a matching towel, and a custom-printed box with playful graphics and a warm message. Fun, functional, and unmistakably HubSpot.
3. Bitpanda: Themed Kit for Bitcoin Halving 2024
This themed kit celebrated the Bitcoin Halving 2024 with flair. It featured a black event t-shirt with bold graphics, a cozy hoodie, socks and a sticker all packed in a sleek custom box. The perfect balance of hype, community, and comfort.
4. Google: GCS Benelux Team Kit
A warm and versatile kit created for Google’s GCS Benelux team. It included a t-shirt and a sweater, one playful and Google-branded, the other team-specific, along with white socks and a mug. The result was a hybrid between team merch and daily essentials.
5. Human8: Creative swag Kit
Human8’s kit used color, texture, and words to tell a story. With a teal sweater featuring the slogan “Do What Matters”, a matching graphic tee, patterned socks, a stylish tote, and a branded cap, this kit was a celebration of creative identity and shared values.
6. Anydesk
Another brand that nailed the balance between bold design and practical gifting was AnyDesk. Their kit was clean, confident, and perfectly aligned with their visual identity. Inside the box: a sleek white mug with the AnyDesk logo, a bright red notebook and matching pen, a set of bold black and red branded crew socks, and a black t-shirt tucked beneath it all. This kit worked especially well as a hybrid between remote team appreciation and branded event swag, a smart, well-executed way to make sure the brand stayed present in daily routines.
We also made a more comprehensive kit. This expanded set included a black branded t-shirt, a bold black cap, red and black socks with subtle logo detailing, a red notebook and pen combo, and a second set of striped socks to round it out. But what really stood out was the custom backpack and laptop sleeve, both subtly branded and finished with red accents for a cohesive look. Everything was tied together with premium packaging and a clear red-and-black brand story. This kit was built for real, daily use: from the office to the road, while making sure the AnyDesk identity was present at every touchpoint. It’s a perfect example of swag that feels elevated and intentional, rather than just promotional.
7. FEG & Delaware: Branded Sport Kits That Drive Team Energy
Both FEG and Delaware turned to branded sportswear to energize their teams and bring their values to life.
FEG’s kit was built for movement and motivation, featuring custom t-shirts, shorts, socks, a cap, beanie, and neck gaiter, all designed around their bold slogan “We Bet on You.” The look was dynamic, team-focused, and ready for any sports event.
Delaware’s kit took a cyclist’s approach, with sleek red cycling outfit and subtle branding. The line “we commit. we deliver.” on the back tied the company’s identity directly to action on and off the road.
Both kits united teams through movement, pride, and purpose.
8. Televic
For Televic, the goal was to make a strong and thoughtful first impression and their kit did exactly that. Featuring a white embroidered business shirt, a bright green notebook and pen, and a circuit-printed tote bag with the phrase “The future belongs to the curious,” this set was clean, modern, and purpose-driven. Every detail reflected the company’s focus on technology and innovation, making new hires feel aligned with the brand from day one.
9. Morgana Summer Kit
This summer kit for Morgana was designed to radiate fun, freshness, and bold brand personality. Packed in a branded tote bag, it included tropical swim shorts, stylish white sunglasses, a vibrant beach fan, a light blue towel with logo embroidery and two bottles of fruity drinks. Bright colors and playful elements made this kit the ultimate companion for a sunny getaway or a seasonal campaign. It’s a perfect example of how branded merch can feel like a gift, not just swag.
10. NMBS Winter Kit
A cozy and playful winter kit designed for NMBS, the Belgian railway company. It featured custom-knit socks and beanies with cheerful winter graphics in red, navy, and white. Perfect for spreading holiday spirit and keeping employees warm on the go.
Let’s Talk Kits
Thinking about creating your own branded kit?
Not sure where to start or how to make it feel truly you?
Whether you need something for new hires, an upcoming event, or a team-building moment, we’re here to help. From concept to packaging, we’ll guide you through every step.
Got questions? Ideas? A wild vision?
We’d love to hear it.
Let’s chat and build something unforgettable together.
