Sunday & Sustainability

Our sustainability journey

At Sunday, we believe that success in the fashion industry goes beyond profit and encompasses the responsibility to make a positive impact on society and the environment. We are committed to practicing Corporate Social Responsibility (CSR) in all aspects of our business operations. Our CSR initiatives aim to promote sustainability, ethical practices, and social welfare, while inspiring positive change within the fashion industry.

Sustainable Sourcing and Supply Chain:
We recognize the environmental and social impact of the fashion industry's supply chain. Sunday is dedicated to ensuring transparency and sustainability throughout our sourcing process. We strive to collaborate with suppliers who uphold ethical practices, prioritize fair trade principles, and minimize their carbon footprint. We also prioritize the use of eco-friendly materials and promote recycling and upcycling within our production processes.

Sunday & Sustainability

One of the main challenges our customers face is handling the logistics of the merchandise. The industry standard is that once the products are made, the supplier's job is done. We beg to differ. That's why we've developed our WardrobeTM platform. A virtual closet that keeps an overview of your merch including real time stock levels and that helps our customers ship their merchandise globally in a couple of clicks. While we do the hard fulfillment work behind the scenes.

Our customer is at the center of our business. That's why it is our only goal to make their lives better by:

  • Creating beautiful custom products that actually deliver results.
  • Consistently investing in processes and software solutions that make their lives easier (WardrobeTM, Realistic 3D designs, Remote size gathering tool, ...) Helping and advising our clients during the whole process on a personal level.
  • Taking away the hassle for companies and creating a comfortable customer journey. From tweaking the products making sure they fit in your budget to suggesting size ranges, our team is there to support you with personal service every step of the way.
Our sustainability journey
Our sustainability journey

Ethical Manufacturing:
We are committed to providing safe and fair working conditions for all individuals involved in our manufacturing processes. We partner with manufacturers who comply with international labor standards, ensuring fair wages, reasonable working hours, and a supportive environment.

Diversity and Inclusion:
Sunday values diversity and inclusion in all aspects of our operations. We embrace diversity in our workforce, recognizing that a variety of perspectives enhances creativity and innovation. We promote equal opportunities, gender equality, and a harassment-free workplace. We actively seek to engage with suppliers, partners, and stakeholders who share our commitment to diversity and inclusion.

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Consumer Education and Transparency:
We are committed to providing our consumers with transparent information about our products, manufacturing processes, and sustainability initiatives. We believe in educating our customers about the environmental and social impact of the fashion industry, empowering them to make informed and conscious purchasing decisions. We actively promote responsible consumption and encourage sustainable fashion practices.

Continuous Improvement:
We recognize that CSR is an ongoing journey. Sunday is committed to continually assessing and improving our CSR initiatives. We set measurable targets, regularly review our practices, and incorporate feedback from stakeholders to drive positive change. We strive to stay updated with emerging sustainable practices, industry standards, and technologies to minimize our environmental footprint.

Our value chain

Our value chain

01 Design: our team of fashion designers design your clothing.

02 Raw materials: we work with certified suppliers to source raw materials such as cotton, polyester, elastane, ...

03 Material & component production: producers convert fibers into yarn and yarn into fabric, which is then dyed.

04 Product manufacturing: we work with local suppliers to create the clothing, starting from the fabric. Fabrics are cut to the pattern and sizes needed, decorations are added, all parts are sewn together to 1 finished product.

05 Transport: our logistic partners transport the products from our production sites to your office.

06 Fulfillment: we store your products in the WardrobeTM and prepare them for shipping when you actually need the items.

07 Distribution: our logistics partners deliver the items from the WardrobeTM to your ambassadors.

08 Use: your ambassadors care about their branded company fashion and wear them for a long time.

Sustainability development goals

Sunday is committed to fostering sustainable fashion production by aligning its practices with the United Nations' Sustainable Development Goals (SDGs), which provide a shared blueprint to end poverty, protect the planet and ensure that by 2030 all people will enjoy peace and prosperity.

Sunday's strategy aligns with the 17 SDGs and the underlying targets. Here we provide an overview of Sunday's efforts in integrating sustainability across its operations, focusing on the SDGs that we have the greatest impact on.

With our vision and mission actually reflected in responsible consumption and production and (12) reduced inequality (10).

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Reduce - Reuse - Recycle

In order to keep as much textiles out of the landfill as possible, it's important for each of us to do our part. One of the ways to put that plan into action is through the 3 R's of waste management. With Sunday, we guide both our customers and suppliers on how to use resources as efficiently as possible and thus reduce waste.



Means to cut back on the amount of trash we generate.



Means to find new ways to use things that otherwise would have been thrown out.



Means to turn something old and useless into something new and useful.

Download our CSR report