Our vision is that people will increasingly prefer to wear any brand they identify with.
It all started with the two personal stories of our founders. One of them a successful DJ with his own merchandise, the other one a fan of Avicii, looking for the perfect merchandise. They connected their stories and decided to build a company that provided dj’s and festivals with high quality merch.
It all started with the two personal stories of our founders. In 2015 Steven was a successful DJ touring the festival scene and had the goal of growing his fanbase and making them visible at the events. He decided to use merchandise as a way to connect his fans with him and really build a community. A bold move, as back then nobody in the nightlife scene was actively using merchandise. His move paid off. It didn’t take long or at every festival the crowd was wearing his merchandise, putting his brand consistently in front of thousands of people.
Niels, our other founder, preferred the other side of the decks. While preparing for a performance of Avicii at Tomorrowland, he was looking for a t-shirt. At that point Avicii was a global phenomenon and a top 10 artist. But there wasn’t a single t-shirt for sale… Leaving open a giant opportunity for the industry.
In a local bar our founders connected their stories, deciding to build a company that provided dj’s and festivals with high quality merchandise. Night Essentials was born. That first idea evolved over the years to what Sunday is now. A full service partner for medium and large businesses that want to transform their stakeholders into ambassadors through customized clothing.
We design and produce the best wearable merchandise in the look and feel of our customers. And help them ship it globally with ease.
Our design team starts their vision from a roll of fabric, just like the real fashion brands do. This means that we can create truly unique items for your brand. We don’t settle for generic blanc sweaters and t-shirts with a printed logo. But we pride ourselves in designing clothing items that capture the unique essence of your brand, making it something your fans will love to wear.
It's our mission to be the global #1 reference in helping companies become a part of the wardrobe of their ambassadors.