A Dealer merchandise incentive program: The Ultimate Guide for building one
What is a Dealer Incentive Program? A dealer incentive program is a strategic approach used by companies that rely on dealers or resellers to distribute their products. The goal of such a program is to motivate these external partners to achieve better results—whether that’s by increasing sales, offering rebates, engaging in more training, or aligning […]
Engaging Team Members: The Importance and Benefits of Branded Merchandise
The Power of Branded Merchandise: Motivating and Engaging Team Members Employee engagement is critical to the success of any business. Engaged employees are more productive, more committed, and more likely to stay with the company long-term. However, developing a strategy for engaging team members can be challenging, especially in today’s fast-paced and competitive business world, […]
Perfect Custom Merchandise: The 10% Rule as Your Key
Perfect custom merchandise At our company, we take pride in delivering high-quality custom apparel and merchandise with impeccable precision, thoughtful design, vibrant colors, and a logo that represents your brand effectively, while enhancing your overall branding strategy. One of the key practices that enable us to meet and exceed our customers’ expectations is our 10% […]
Evaluating Merchandise: Why when you don’t have a project is the best time to do it
When potential clients tell us they don’t have a specific merchandise project at the moment, it’s often where the conversation ends. But what they may not realize is that this is the perfect time to start preparing for the future by incorporating customer feedback into their planning. Evaluating and conducting an assessment of your merchandising […]
Centralizing merchandise across departments: The advantages of Unlocking true efficiency: (And how to start)
In many organizations, merchandise ordering and logistics are often managed independently by various departments such as HR, marketing, sales, and procurement. While this decentralized approach may seem efficient on a smaller scale, it can lead to several challenges, including inconsistent branding, duplicated efforts, and missed opportunities for cost savings. Centralizing merchandising efforts across departments offers […]
The 80/20 rule of merchandise: How wearables and gadgets work together
When it comes to creating impactful merchandise for employees or customers, businesses often face a dilemma: should they focus on wearable items or gadgets? Both serve different purposes, but not all merchandise holds the same long-term value. From our experience, we’ve found that following the 80/20 rule, with 80% wearable merchandise and 20% gadgets, provides […]
Merchandise Management: The strategic importance of merchandise in our marketing plan
Introduction This blog post is written from the perspective of a marketing manager advocating for the inclusion of merchandise in a company’s marketing strategy. It’s designed to provide insights and rationale for why merchandise should be considered a core element in any comprehensive marketing plan. Whether you’re a C-level executive, VP, director or part of […]
The Scientific Impact of Merchandise: A Case Study on NMBS
In today’s competitive landscape, companies are always seeking ways to enhance employee engagement, strengthen customer loyalty, and boost brand image. One often-overlooked tool in achieving these goals is branded merchandise. A recent study conducted by Sapience & University Brussels in collaboration with Sunday and the Belgian National Railway Company (NMBS) offers compelling evidence of the […]
Proven Merch strategy to dominate your next industry fair
Organizing a successful presence at a major industry fair can be a daunting task, especially when it comes to leveraging merchandise and analytics to maximize your impact. Merchandise isn’t just an afterthought; it’s a crucial component of your merchandising strategy that can help you stand out, attract leads, and create lasting impressions. In this in-depth […]
Measuring Merchandise Impact: The Metrics You Need, A Complete Guide
Branded merchandise is more than just a freebie—it’s a powerful tool for driving brand awareness, building customer loyalty, and turning satisfied customers into brand ambassadors. 1. The Key Objectives of Merchandise in Marketing When investing in merchandise, company leaders typically aim to achieve three primary objectives: Brand Awareness: Ensuring that as many people as possible […]