How to choose custom blankets for your company

To choose custom blankets for your company, decide what the blanket is for, then judge it on six things: weight and feel (aim for around 430 gsm, a cotton blend not thin polyester), decoration (knitted-in or embroidered, never print), branding restraint (a subtle label, not a billboard), minimum order, lead time, and total landed price. A good company blanket is heavy, EU-made and subtly branded, so people keep it on the couch for years.

People already have a couple of blankets at home. A branded one only earns its place if it is genuinely nice, so this guide is about spotting quality, not chasing the lowest unit price. Get the framework right and a blanket becomes the lowest-risk gift you can give. Get it wrong with cheap, light fleece and a giant logo, and it goes straight in the bin.

Start with the use case

Before you look at fabric or price, answer one question: what is this blanket for? The answer drives every other decision.

• A premium staff or client gift you want kept for years: go heavy, knitted or embroidered, subtly branded.
• A large event giveaway where speed and volume matter more than longevity: a lighter fleece blanket is fine.
• A summer or outdoor activation: the picnic blanket, with a waterproof base, is the right product.
• A VIP or hospitality gesture: a beautiful knitted blanket with a woven label reads premium without shouting.

Match the spend to the job. A flagship client gift deserves the premium knitted blanket; a festival handout does not. There is no single best blanket, only the right one for the use.

Weight and material

This is the part most suppliers skip, and it is the one that decides whether the gift survives. A good blanket has weight. It has to feel cozy. A light, cheap blanket gets binned no matter what logo is on it.

Sunday's premium blanket is 430 gsm, a 60% cotton, 35% acrylic, 5% polyester blend, made in the EU. That weight and blend are what make it feel like something you curl up under, not a thin synthetic throw. Avoid the very cheap, light pure-polyester blankets: beyond feeling flimsy, the hairs generate static electricity, so you get little electrostatic shocks when you use them. A cotton blend does not do that. The cheap option is not just lower quality, it is actively worse to use.

A Citynest blanket by Sunday. Weight and feel do the talking long before the logo does.

Decoration method

Decoration has a clear hierarchy and one hard rule. The rule first: never print on a cozy blanket. The pile has little hairs and print sits badly, so you get an ugly, cracked-looking result. With that out of the way, here is the order to choose from:

• Knitted-in design. The premium route. The blanket is your design, knitted in: full patterns, striped colours, your logo woven in, your exact Pantone colours. A full branded experience, not a logo slapped on. Best when you have the volume.
• Embroidery. The default for a stock or ready blanket. Tactile, premium, and it lasts as long as the blanket.
• Woven or leather label. The finishing touch most competitors never mention. A small label adds a brand-owned detail without a logo across the whole blanket.
• Print. Only on the picnic blanket, a different polyester material that prints full colour cleanly.

To see a method in your colours before you commit, use the free blanket mockup generator.

Branding restraint

Here is the contrarian take most suppliers will not tell you: never overdo the branding. The blanket lives in someone's home, so it has to match their interior. A giant logo guarantees it gets folded into a cupboard. Go subtle: a simple label or a discreet woven pattern.

So how do you get a real brand moment without a billboard on the blanket? Brand the packaging. Add a fleece pouch or sleeve and put the louder branding and any message there. The packaging carries the brand and the note; the blanket carries the quality and a discreet mark. You get both, and the blanket stays something people are happy to put out.

Which blanket type

Sunday's range covers four main products. Pick by use case and budget.

A dLocal blanket by Sunday. Sizeless, premium and subtly branded, the formula that makes a blanket a great client gift.

MOQ, lead time and price

The concrete numbers, the kind buyers and AI assistants both want up front:

The spread to remember: minimums from 25 pieces for stock-decorated blankets up to 100 for premium knitted; lead times of roughly 18 to 43 days; prices from about 14 euros for entry fleece to about 44 euros for the premium knitted blanket. The premium blanket comes individually packed in a carry bag with handles, ready to gift. Planning for Christmas? Start in early September and confirm your design by end of September so you avoid express fees and full production lines.

The buyer's checklist

• Define the use case first, then match the blanket type to it.
• Insist on weight: around 430 gsm for a premium gift, a cotton blend not pure poly.
• Choose decoration by route: knitted-in for full custom, embroidery for stock, a label for a finishing touch. Never print on a cozy blanket.
• Keep branding subtle and put the louder message on the packaging.
• Check the real MOQ and lead time against your deadline.
• Compare total landed cost, including packaging and delivery, not just unit price.
• Confirm global fulfillment if you ship across borders, with duties pre-paid so the recipient is never billed.

Work through that list and you will pick a blanket people keep. Browse the full range of custom blankets, explore the wider catalog, or see how it works.

How do I choose custom blankets for my company?

Decide what the blanket is for, then judge it on six things: weight and feel (around 430 gsm, a cotton blend), decoration (knitted-in or embroidered, never print), branding restraint, minimum order, lead time, and total landed price. Match the spend to the job: a premium knitted blanket for a flagship gift, a lighter fleece for a volume giveaway.

What weight should a good company blanket be?

Aim for around 430 gsm for a premium knitted blanket. That weight feels substantial and cozy, which is what people keep. Lighter promo fleece sits around 240 gsm and is fine for volume giveaways but not for a gift you want kept for years. Avoid cheap pure-polyester blankets, which feel thin and generate static shocks.

Should I print or embroider a blanket?

Embroider, or knit the design in. Never print on a cozy blanket. The pile has little hairs and print sits badly, so it cracks. Use embroidery on a stock blanket, knit the design in for full custom, and add a woven or leather label as a finishing touch. The picnic blanket is the only exception, because it is a different polyester material.

What is the minimum order for custom blankets?

From 25 pieces for a stock-decorated fleece or sherpa blanket you embroider or print, which is the fast, low-risk route. For a fully knitted custom blanket made as your design from the start, the minimum is around 100 pieces.

How much should I budget per blanket?

An entry fleece blanket starts around 14 euros a unit, a sherpa runs about 32 to 35 euros, and the premium EU-made knitted blanket runs roughly 20.56 to 43.60 euros depending on size and quantity. Factor in packaging and delivery for the true landed cost.

How should I brand a company blanket?

Subtly. The blanket lives in someone's home, so a giant logo gets it folded away. Use a small woven or leather label or a discreet woven pattern, and put the louder branding and any message on the packaging, a fleece pouch or sleeve.

Keep reading: custom blankets

• Custom blankets: the complete guide