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How Hikvision EMEA automated merchandise across 40 countries

Hikvision needed to manage hundreds of thousands of products across 40 EMEA countries. By integrating Sunday directly into their incentive app and HubSpot flows, they moved from manual logistics to a fully automated engine.

Hikvision logo9 min read
How Hikvision EMEA automated merchandise across 40 countries

Executive Summary

Hikvision, a global leader in security technology, faced a staggering logistical challenge: managing a continuous flow of hundreds of thousands of products across 40 countries in the EMEA region. Before Sunday, the company was trapped between twelve-month lead times from headquarters and inconsistent quality from local vendors. By integrating Sunday's platform directly into their installer incentive app and HubSpot flows, Hikvision transitioned from a manual, "side stream" logistics model to a fully automated engine. This shift reduced return rates by 95% through customs automation and recovered thousands of hours for both regional managers and central brand teams.

About the Client

Hikvision is a global powerhouse in the security and camera systems industry. Their EMEA (Europe, Middle East, and Africa) operations represent one of the most complex geographical footprints in the world. Their success relies on a vast network of third-party installers, dealers, and influencers who act as the primary brand ambassadors. For Hikvision, merchandise is the currency of their loyalty program and the physical touchpoint of their technological ecosystem.

Hikvision branded merchandise flatlay

The Challenge: The Bottleneck of Global Scale

Managing merchandise at Hikvision's scale created a "logistical wall" that hindered growth and damaged brand perception. The organization was suffering from three primary operational failures:

1. The lead-time trap

To maintain quality, country managers were often forced to order through global headquarters. However, this required a twelve-month forecast. In a fast-moving tech market, it was impossible to act in time for emerging campaigns. The alternative was local sourcing, which resulted in high prices and a fragmented brand look across the 40 countries.

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