Executive Summary
When Personio celebrated its 10th anniversary with a complete rebrand in April 2025, the internal challenge was clear: get a premium branded sweatshirt into the hands of every one of its 2000 employees, across 10+ countries, before the launch went live. No spreadsheets. No manual size collection. No customs chaos. No missed deadline. By running the entire distribution through Sunday's platform, Personio delivered every kit on time, without a single HR or brand manager spending weeks chasing addresses and sizes across a global org.
About the Client
Personio is Europe's leading HR software provider for small and mid-sized businesses. Founded in Munich in 2015, the company has grown to roughly 2,000 employees across seven cities: Munich, Dublin, Berlin, London, Madrid, Amsterdam, and New York. It serves more than 15,000 customers and was last valued at $8.5 billion.
For a company whose entire business is built around making people operations run smoothly, the bar for their own internal operations is high. When Personio decided to mark its 10th anniversary with a full rebrand, new logo, new colour palette, new visual identity, that standard applied to the merch too.
The Challenge: Coordinating a Moment That Couldn't Slip
A rebrand launch is a one-shot event. The power of the moment depends entirely on simultaneity: every employee, in every office, opening the same box on the same day. A trickle of late deliveries to Berlin while Dublin is already posting on LinkedIn isn't a logistics hiccup, it actively undermines the campaign.
For Personio's brand and people teams, that meant solving three problems at once.
Collecting data from 2,000 people without creating a second job. Getting names, shipping addresses, and sweatshirt sizes from two thousand employees spread across continental Europe, the UK, and the US is not a small task. The traditional approach, a spreadsheet, a form, a round of chasing, eats weeks. HR managers end up doing the kind of manual data wrangling that Personio's own software exists to eliminate. The irony would be obvious.
