The project
Armis, a cybersecurity company, launched a winter collection for its team built around a bold purple palette, unusual territory for a category that tends to play it safe. Team members posted about it themselves.
How it scored
Product: 8.2
It's a winter sweater at its core, but the brand went above and beyond the basic gift with real design intent behind it.
Branding: 8.1
Fully custom, purple tones taken straight from the Armis brand, right down to custom labeling inside the packaging. Not something the broad public would wear, but a strong fit for an internal team piece.
Activation: 7.1
It reads as a team gift, and it's not clear there was a wider distribution plan beyond that. A few team members posted about it, but there isn't much more visible activity around it.
The verdict
A confident, well-made piece of internal swag that could go further with a clearer plan for getting it in front of more people.