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The show

The Merch Review.
Scored.

A video series that reviews the world's best branded merch projects and scores each one on three things that matter: product selection, branding, and activation. New episode, new score, one leaderboard.

Watch the episodesSee the leaderboard

A series by Sunday · Hosted by Niels Vandecasteele

01

Product selection

How original and well-chosen is the product? Custom, one-of-a-kind pieces score highest. Generic catalog swag scores low.

Product selection01
02

Branding

How does the brand show up on the product? Confident, intentional branding wins, whether that's loud or whisper-subtle.

Branding02
03

Activation

How is the merch deployed? Can people earn it, win it, or only buy it? The smarter the activation and the buzz, the higher the score.

Activation03
Vacation Inc Merch. Scored. merch review
Episode 28 · Featured

Vacation Inc Merch. Scored..

Unique, instantly recognizable, and completely on-brand, then actually put to work at activations around the world.

8.8overall, out of 10
Product selection9.1
Branding8.9
Activation8.4
Watch on YouTube
The leaderboard

Every project, ranked by score.

One overall score out of 10, built from the three pillars. The board updates with every new episode.

RankProjectOverall
1
Vacation Inc — Branded Hydro Cycle#1
Vacation created a branded Hydro Cycle that looks like it came straight out of the 80s.
Product 9.1Branding 8.9Activation 8.4
8.8/ 10
2
PostHog — Upcycled Duffel Bags
PostHog turned leftover materials from its own marketing campaign into one-of-a-kind duffel bags.
Product 8.5Branding 9.1Activation 8.8
8.8/ 10
3
Runway — Hot Sauce
Runway created a custom hot sauce with a real $100 bill attached to every bottle.
Product 8.7Branding 8.8Activation 8.8
8.77/ 10
4
Loop x Tomorrowland — Festival Earplugs
Tomorrowland partnered with Loop on festival earplugs that actually improve the experience.
Product 8.9Branding 8.6Activation 8.6
8.7/ 10
5
Granola — ABM Spoon
Granola created a custom-branded spoon and used it to reach potential customers.
Product 8.7Branding 8.6Activation 8.6
8.63/ 10
6
SpaceX — Raptor Bell
Custom engineer's bell · launched for the $2 trillion IPO
Product 9.2Branding 8.1Activation 7.3
8.53/ 10
7
All-In Podcast — Tequila
The All-In Podcast didn't launch a hoodie. They launched their own tequila.
Product 8.8Branding 8.8Activation 7.5
8.37/ 10
8
Legora — Free Merch Store
This legal AI company created a merchandise store where every item was completely free.
Product 8.1Branding 8.2Activation 8.6
8.3/ 10
9
Bundle of Joy — Dog Toy Collection
Bundle of Joy created a full summer dog toy collection, and it might be the cutest branded merch we've reviewed.
Product 8.7Branding 8.6Activation 7.5
8.27/ 10
10
Tout Bien Pils — Naples Capsule
Tout Bien turned its team trip to Naples into a complete merchandise campaign, then Romelu Lukaku joined as an investor.
Product 7.8Branding 8.4Activation 8.5
8.23/ 10
All episodes

Watch every review.

Short, honest breakdowns of standout merch. Pick an episode and see exactly how it scored.

Vacation Inc Merch. Scored. thumbnailEpisode 288.8

Vacation Inc Merch. Scored.

Vacation created a branded Hydro Cycle that looks like it came straight out of the 80s.

Unique, instantly recognizable, and completely on-brand, then actually put to work at activations around the world.

Product 9.1Branding 8.9Activation 8.4
Watch the review→
Ghia Merch. Scored. thumbnailEpisode 278.2

Ghia Merch. Scored.

Ghia made a retro match day football kit and it fits the brand perfectly.

The colors, styling and overall aesthetic feel unmistakably Ghia, while still creating something you'd actually want to wear.

Product 8.6Branding 8.6Activation 7.5
Watch the review→
PostHog Merch. Scored. thumbnailEpisode 268.8

PostHog Merch. Scored.

PostHog turned leftover materials from its own marketing campaign into one-of-a-kind duffel bags.

A smart example of upcycling, and of using merch to extend a marketing campaign long after the original ads are gone.

Product 8.5Branding 9.1Activation 8.8
Watch the review→
Audi Revolut F1 Team Merch. Scored. thumbnailEpisode 258.17

Audi Revolut F1 Team Merch. Scored.

This Formula One merch collection does one thing really well: it lets fans shop by driver.

A simple idea that creates a much stronger fan connection. The Audi Revolut F1 Team merch collection lets fans shop by driver.

Product 8.2Branding 8.8Activation 7.5
Watch the review→
Canva Merch. Scored. thumbnailEpisode 248.07

Canva Merch. Scored.

Canva designed a pouch set with branding that's almost invisible, and that's exactly why it works.

Canva designed a pouch set, and the branding is almost invisible. That's exactly why it works.

Product 8.1Branding 8.6Activation 7.5
Watch the review→
Ramp Merch. Scored. thumbnailEpisode 237.93

Ramp Merch. Scored.

Ramp created a tiny merch item that perfectly communicates their entire business.

Proof that great ideas beat expensive products. Ramp created a tiny merch item that perfectly communicates their entire business.

Product 8.2Branding 8.1Activation 7.5
Watch the review→
Behind the show

Built by the team that runs merch for the best brands.

4,000+

brands run merch on Sunday

200+

countries shipped to

10+

years of merch expertise

Common questions

About the Merch Review.

The Merch Review is a video series by Sunday that reviews and scores standout branded merchandise projects. Each episode breaks down one merch project and scores it on three pillars: product selection, branding, and activation.

Every project is scored on three pillars, each out of 10. Product selection rates how original and well-chosen the product is. Branding rates how the brand shows up on the product. Activation rates how the merch is deployed, that is, how people earn, win, or buy it. The three combine into one overall score.

As of Episode 1, SpaceX leads the leaderboard with its custom Raptor Bell, scoring 8.53 out of 10.

The Merch Review is produced by Sunday, the merch infrastructure platform used by 4,000+ brands across 200+ countries, and hosted by founder Niels Vandecasteele.

Yes. If you've created a merch project you're proud of, get in touch and it could feature in a future episode and land on the leaderboard.

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★★★★★4.9/5 based on 226 reviews