The Merch Review.
Scored.
A video series that reviews the world's best branded merch projects and scores each one on three things that matter: product selection, branding, and activation. New episode, new score, one leaderboard.
A series by Sunday · Hosted by Niels Vandecasteele
Product selection
How original and well-chosen is the product? Custom, one-of-a-kind pieces score highest. Generic catalog swag scores low.
01Branding
How does the brand show up on the product? Confident, intentional branding wins, whether that's loud or whisper-subtle.
02Activation
How is the merch deployed? Can people earn it, win it, or only buy it? The smarter the activation and the buzz, the higher the score.
03
Ooni Merch. Scored..
Brilliant brand extension or unnecessary toy? Ooni built a kids' toy version of its famous pizza oven, tools and pretend fire included.
Every project, ranked by score.
One overall score out of 10, built from the three pillars. The board updates with every new episode.
Watch every review.
Short, honest breakdowns of standout merch. Pick an episode and see exactly how it scored.
Built by the team that runs merch for the best brands.
brands run merch on Sunday
countries shipped to
years of merch expertise
About the Merch Review.
The Merch Review is a video series by Sunday that reviews and scores standout branded merchandise projects. Each episode breaks down one merch project and scores it on three pillars: product selection, branding, and activation.
Every project is scored on three pillars, each out of 10. Product selection rates how original and well-chosen the product is. Branding rates how the brand shows up on the product. Activation rates how the merch is deployed, that is, how people earn, win, or buy it. The three combine into one overall score.
As of Episode 1, SpaceX leads the leaderboard with its custom Raptor Bell, scoring 8.53 out of 10.
The Merch Review is produced by Sunday, the merch infrastructure platform used by 4,000+ brands across 200+ countries, and hosted by founder Niels Vandecasteele.
Yes. If you've created a merch project you're proud of, get in touch and it could feature in a future episode and land on the leaderboard.
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