The project
JAJA Tequila created a Margarita Tumbler instead of a standard one.
How it scored
Product: 9.2
One of the best examples of product-brand fit in the series: creative, useful and directly connected to how people experience the brand.
Branding: 8.9
The tumbler carries the brand's personality clearly without relying on a loud logo.
Activation: 7.5
Strong concept, but as a product to buy it travels less far than merch that is earned or given away.
The verdict
Creative, useful and directly connected to how people experience the brand.