The project
Palantir created its own Tennis Club merch collection, a full capsule built around one theme and released through drops.
How it scored
Product: 7.9
A coherent set of products rather than a few unrelated branded items, all held together by the tennis theme.
Branding: 7.8
The Tennis Club identity is clear, though the designs could have gone further.
Activation: 7.9
Releasing the products through drops builds anticipation and gives each release its own moment.
The verdict
The designs could have gone further, but as a merch concept, it works.