The project
John Deere teamed up with LEGO to make a LEGO Technic set.
How it scored
Product: 8.8
A genuinely great product for John Deere fans, and one that works as a build experience, not just a collectible.
Branding: 8.6
Two iconic brands sit together naturally, and neither one is diluted by the collaboration.
Activation: 8.4
The collaboration introduces an entirely new generation to John Deere, which is a reach that standard merch rarely gets.
The verdict
A collaboration that is smarter than it looks: great for existing fans and a quiet way to bring in new ones.