The project
The Witcher turned Geralt's Signs into whiskey stones. Each stone is engraved with one of the iconic Signs from the universe and comes in its own display case.
How it scored
Product: 8.4
Whiskey stones are a useful, giftable product, and the display case makes the set feel collectible rather than disposable.
Branding: 8.9
The Signs are part of the story itself, so the branding comes from the lore instead of a logo stamped on a product.
Activation: 7.5
It is a product to buy, which caps its reach, but it gives fans something specific to want, collect and show off.
The verdict
Instead of putting a logo on a product, they turned part of the story into the merch itself.