The project
Vacation created a branded Hydro Cycle that looks like it came straight out of the 80s.
How it scored
Product: 9.1
A genuinely unique piece of merch: nobody else in the category is handing out branded Hydro Cycles, let alone ones this well built.
Branding: 8.9
The retro 80s look is instantly recognizable and completely fits Vacation's nostalgic brand identity, right down to the color palette.
Activation: 8.4
It's not just a display piece, Vacation actually used it for brand activations around the world, giving it real reach beyond a one-off stunt.
The verdict
Unique, instantly recognizable and completely on-brand, then actually put to work at activations around the world.