The project
PostHog turned leftover materials from its global banner campaign into one-of-a-kind duffel bags.
How it scored
Product: 8.5
Genuinely one-of-a-kind: no two bags are identical, since each is cut from a different section of leftover banner material.
Branding: 9.1
The banner graphics carry straight over onto the bag, so the branding stays sharp and unmistakably PostHog without looking like a rushed reuse.
Activation: 8.8
A smart way to extend a marketing campaign well past its original run, turning what would've been discarded banners into something people actually want to carry.
The verdict
A smart example of upcycling, and of using merch to extend a marketing campaign long after the original ads are gone.