The project
Discord made a Stream Deck as merch, designed for streamers, with custom quick key binds and buttons that are completely Discord-branded.
How it scored
Product: 9.1
It is one of the best product choices Discord could have made: a tool streamers actually use, not a logo on something generic.
Branding: 8.9
Even the buttons are Discord-branded, so the identity lives in the details of the product rather than in a loud logo.
Activation: 7.5
It is for sale, which caps how far it can travel. Sending these to streamers instead of just selling them would have turned a great product into a much bigger moment.
The verdict
A great product that fits its audience perfectly. The open question is whether Discord should have given them to streamers instead of selling them.