The project
Canva designed a pouch set where the branding is almost invisible. For a design brand, that restraint is exactly the point.
How it scored
Product: 8.1
Genuinely useful, well-made pouches that people would actually carry, not just accept and forget about.
Branding: 8.6
Confident enough to barely brand it at all. Letting the design quality speak for the company is a stronger flex than a big logo would have been.
Activation: 7.5
A nice giveaway, but there's no visible hook beyond distribution itself that pushes it further.
The verdict
Sometimes the smartest branding move is barely branding at all. Let the product quality do the talking.