The project
Ghia made a retro Match Day football kit and it fits the brand perfectly.
How it scored
Product: 8.6
A genuine football kit, not a novelty tee, built with the fit and finish of something you'd actually wear on or off the pitch.
Branding: 8.6
The colors, styling and overall aesthetic feel unmistakably Ghia, carrying the brand's identity onto a completely different category of product.
Activation: 7.5
It's for sale, which caps how far it can travel, but the retro football framing gives it a strong reason to be worn and talked about.
The verdict
A retro football kit that feels unmistakably Ghia while still being something you'd actually wear.