The project
Legora built a complete merchandise store around its brand, from a branded stapler to a run of smaller office pieces, and priced every single item at zero. It's a legal AI company that used the least legal-sounding format possible: a giveaway with jokes hidden in the fine print.
How it scored
Product: 8.1
A mix of genuinely custom pieces and more standard office items, but all well made and clearly considered as a set.
Branding: 8.2
Dry, restrained design that fits a legal-tech brand without feeling stiff. A bit understated in places, but it earns that restraint.
Activation: 8.6
Nothing was for sale, and everything sold out anyway. Writing jokes into the terms and conditions is the detail that turns a giveaway into a full brand moment, all the way down to the legal fine print.
The verdict
The strongest activation score in the series so far. Free, fast to disappear, and consistent in tone from the products to the paperwork.