The project
Ramp created a tiny merch item, and it's a masterclass in saying a lot with very little: the object itself explains the business.
How it scored
Product: 8.2
Small and simple, but the concept does real work. It's a clever physical metaphor rather than just a cheap giveaway.
Branding: 8.1
The idea is inseparable from what Ramp actually sells, which is rare for B2B merch. It doesn't need an explanation to land.
Activation: 7.5
Cheap enough to hand out widely, which is exactly the point, though there's no visible mechanic pushing it further than a standard giveaway.
The verdict
Proof that great ideas beat expensive products. A tiny item that communicates an entire business model at a glance.