The project
Slack teamed up with sneaker customizer JSB to turn a pair of Nikes into fully branded shoes: custom colorway, branded labels, and a matching custom box. Everyone loves sneakers, and this is a genuinely well-made pair.
How it scored
Product: 8.4
Sneakers are an easy sell, and this specific pair was customized down to the labels. A strong, desirable product on its own.
Branding: 8.6
Fully Slack, from the colorway to the box. Colorful, on-atmosphere, and clearly built to be unmistakably theirs.
Activation: 7.4
The rollout is the soft spot. Beyond JSB's own video, it isn't clear who these were actually for: employee gift, customer perk, or influencer seeding. That ambiguity holds the score back.
The verdict
A genuinely great product let down by an activation that never quite tells you who it was made for.