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Finally, measure your merch ROI.

Just like digital marketing

Meet MerchMetrics: The first-ever platform that tracks satisfaction, wear rates, brand impressions, and real ROI on your merchandise—completely automatically.

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Traditional merch vendors stop at the product. We don’t. Sunday’s MerchMetrics empowers you to track how often your items are worn, how many brand impressions they generate, and whether people actually love them—just like Google Analytics does for your website.

First-of-its-Kind

No other tool globally offers automated merch ROI tracking.

Complete Transparency

See exactly which campaigns and products drive the most engagement.

Effortless Setup

Turn it on with one click—our system does the rest.

How MerchMetrics works

1. Activate MerchMetrics

  • One-click activation in the Sunday platform. No extra training needed.
  • Choose which campaigns to track—employee onboarding, VIP gifts, event giveaways, etc.

2. Ship or Hand Out Merch

  • Whether you’re mailing it globally or handing it out in the office, MerchMetrics records recipients and costs.

3. Automated Feedback Loop

  • Our system sends timely prompts for ratings, photos, and comments—fully GDPR-compliant and optionally anonymous.

4. Dashboard & Reports

  • Instantly see cost-per-wear, brand impressions, satisfaction scores, and user-generated photos. Filter by date, product, or campaign.

Our core features & benefits

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Satisfaction & Wear Rates

  • Real-Time Ratings
    Track how happy recipients are with your merch.
  • Wear Frequency
    See how often items are used, turning recipients into walking brand ambassadors.

Brand Impressions & Conversations

  • Impression Count
    Estimate how many people see your merch in action.
  • Conversation Tracking
    See how many brand mentions each product generates.

Cost & ROI Analysis

  • Cost-Per-Wear
    Measure ROI just like digital ads—know which products offer the best return.
  • Budget Transparency
    Pull detailed financial reports for leadership and finance.

Automatic UGC Collection

  • Photos & Reviews
    Recipients can upload pictures of themselves wearing/using merch.
  • Timeline View
    A visual feed of user content, feedback, and star ratings over time.

Frequently asked questions

Item #1

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Ready to make your merch a real marketing channel?

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Merch is your next growth channel

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Sunday is the platform that turns branded products
into a measurable, scalable marketing engine.