As global trade tensions escalate, the U.S. has announced steep tariff increases, most recently, a jump to 104% tariffs on imports from China, including apparel, electronics, and yes, branded merchandise. Given that the majority of U.S.-sourced merch is either produced in China or uses Chinese components, these changes are poised to drive prices up dramatically across the board.
For U.S.-based companies, this is more than a short-term headache, it’s a long-term shift. Not only are costs skyrocketing, but shipping merchandise to international markets now comes with layers of additional duties, customs friction, and delays. What used to be a straightforward swag shipment now feels more like navigating a trade negotiation.
If you’re a global brand with distributed teams, international customers, and events across regions, these changes can severely limit your ability to scale branded merchandise effectively.
That’s where Sunday comes in.
We’re based in the heart of Europe, and we help brands bypass the tariff trap entirely. Through local, full-custom production, short lead times, and a logistics platform that automates customs and global shipping, Sunday empowers companies to run smart, scalable merch operations, without the headaches of U.S.-centric sourcing.
Here’s how we make it work:
European production that just makes sense
Instead of routing all your merchandise through the U.S. and getting hit with massive import fees. We produce locally across Europe. That means faster lead times, lower costs, and fewer emissions. Whether you’re printing tees or building custom onboarding kits, you’re getting quality, flexibility, and turnaround times that actually support your marketing calendar.
A logistics platform built for global teams
Our platform was designed for brands that operate in multiple markets. Whether you’re sending one welcome kit to Tokyo or shipping 500 gift boxes to an event in Berlin, Sunday handles the heavy lifting. Customs, duties, paperwork. it’s all automated in the background. No chasing, no delays.
Real-world examples: How Sunday delivers
Let’s look at three use cases where Sunday makes a measurable impact.
1. Employee merch, delivered individually, anywhere in the world
Onboarding new team members? Running internal brand campaigns? With Sunday, you can send welcome kits, seasonal drops, or team swag straight to employees’ homes, wherever they are. Check out this campaign we did with Hubspot.
No in-house packing, no spreadsheets, no customs surprises. Just plug in your content, and we handle the rest. It’s all powered through our platform, and it’s up and running in days not months.
2. Bulk event swag, handled end-to-end
Planning a global presence at multiple events this year? We’ll help you produce and ship merch to each location with ease. Whether you need 1,000 branded totes in London or 300 water bottles delivered to a conference in São Paulo, we’ll get them there on time, fully cleared, and without stress.
With our European production and integrated customs handling, you can stop worrying about delays at the border and focus on creating standout brand experiences. Check out how we do this globally for Deel.
3. Customer & ABM campaigns, done globally, without friction
Whether it’s a follow-up gift after a demo or a hyper-targeted ABM campaign, branded merch can help you connect in a tangible way. But global execution is usually where things fall apart.
With Sunday, you can run global campaigns that feel smooth and local. From personalized gift boxes to automated redeem pages, we help you deliver high-impact moments to your customers, without shipping issues or manual coordination. Just great experiences at scale. Discover how we help Anydesk with their global partner ABM campaigns.
One partner, built for global scale
Sunday isn’t just a vendor or a supplier. We’re your partner for scaling merch globally. With flexible European production, fast lead times, a platform that handles everything from customs to tracking, and the ability to deliver to individual doors or entire event halls—we’re here to make merch a growth channel, not a logistics burden.
So whether you’re navigating the tariff increases, planning global campaigns, or just want to simplify the chaos of branded goods, let’s talk.
We’ll have you up and running in just a few days.
P.S. If you’re currently sourcing merch from a U.S.-based supplier, we’re the perfect complementary partner for everything outside the States. Keep what’s working and let us handle the rest.
