Executive Summary
When Bugatti Rimac needed merchandise worthy of a ten-unit limited edition hypercar, off-the-shelf vendors couldn't deliver. Matching prints across zippers, decorations on elastic ribs, custom woven drawstrings, the technical specifications were beyond what local suppliers could execute. Sunday produced 150 hyper-custom raincoats distributed to Bugatti Rimac's top-tier clients, and a 1,500-piece fan merchandise collection for the Rimac Nevera Time Attack launch. Every unit of the €2M+ cars sold out to that same group.
About the Client
Bugatti Rimac was formed from the merger of two automotive icons: Bugatti, the century-old French hypercar marque, and Rimac Automobili, the Croatian electric vehicle company that redefined what an EV powertrain could do. Together, they sit at the absolute top of the automotive world, producing cars in quantities measured in the dozens, sold to clients who expect perfection in every detail they touch.
That expectation doesn't stop at the car door.
For a brand where a door hinge gets the same obsessive attention as the powertrain, merchandise isn't a giveaway. It's an extension of the product philosophy. Get it wrong, and it undermines everything the brand stands for.
The Challenge: Local Vendors, Luxury Standards and a Hard Deadline
Before working with Sunday, Bugatti Rimac's merchandise process was largely manual, dependent on local suppliers, and constrained by what those suppliers could actually produce. For most brands, that's fine. For a company that sells a car with a hand-stitched interior to clients who own Picassos, it isn't.
The problem wasn't budget, Bugatti Rimac had a clear financial framework and needed everything to remain commercially viable. The problem was technical execution at speed.
The raincoat brief alone required three capabilities that most vendors simply don't have: matching prints that run continuously across a zipper seam (technically demanding, and easy to get wrong by millimeters), decorative treatments on elastic ribbing (a material that moves, stretches, and resists most standard print methods), and custom woven drawstrings, not printed, not screen-transferred, woven, delivered within a timeline that ruled out most production facilities in Europe.
