About the Client
be quiet! is a German premium brand of power supplies, PC cases, water and air cooling and fans for desktop PCs. The products offer legendary quiet operation and first-class performance thanks to their passion for quality and precision. Since its foundation in 2001, their experts lead product conception, design and quality control from their headquarters in Germany.
Building the Strongest Communities
The high-quality products are very well received by the target audience. So well that anyone who buys a product from be quiet! also effectively remains a customer, and even becomes a fan of the brand. In this way, the company managed to build a real community around its brand.
Besides influencer campaigns the company also organizes give away contests for their fan base. Thanks to these giveaways, fans can get their hands on a quality garment in be quiet! branding. These get very well perceived, especially on special occasions like Christmas or Easter.
The first collaboration between be quiet! and Sunday came about when they were looking for a partner who could create a Christmas jumper in their branding. It has since become one of the community's most requested and loved products - now in its 5th edition. They are becoming real collectible items!
The purpose of these actions is twofold: on the one hand, it creates a lot of engagement on social channels with new followers, likes, comments, giving the brand extra visibility. On the other hand, it is a way of giving something back to the community.
Not only influencers were very happy with the branded merchandise, everyone seemed to love it which is why it also got handed out to B2B customers and even employees! Christmas jumpers weren't the only popular item - no fewer than 7 different clothing items were created: a 3 panel hoodie, black on black shirt, scarf and beanie, sweatpants, long sleeves and sliders.
Premium Designs That Fit the Audience
In terms of clothing design, the company has high standards. Since they work with super premium products, this level of quality must also be expressed in their merchandise. The design has to be premium, high quality and wearable.
be quiet! has different colors than most companies in their industry which is an opportunity to really stand out. The use of black, orange and white got used wisely. The designs also had to be appealing to a young audience and influencers, but also needed to fit with the culture of the company.
Another smart way to use the merchandise? The be quiet! video and social media teams wear the clothing a lot, especially when they create new content like videos. It's a great way to show people that you are really a team. Talking about employer branding!
