Executive Summary
Cloudflare, a leading internet security and performance company, had been facing significant challenges with their promotional merchandise efforts. Their previous approach to swag distribution was fraught with quality issues, logistical inefficiencies, and inconsistent branding across different regions and events. This led them to partner with Sunday, a premium merchandise company that could provide the quality, consistency, and logistical support they needed.
Challenges
1. Quality issues: The quality of the previous merchandise was subpar, leading to dissatisfaction among employees and clients alike. This was particularly problematic at events where first impressions matter most.
2. Logistical inefficiencies: Managing the distribution of swag across the EMEA region was a logistical nightmare. Orders were often delayed, leading to last-minute rushes and stress.
