HubSpot, one of the world's leading CRM and marketing automation platforms, is renowned not only for its innovative software but also for its commitment to employee well-being and satisfaction. To reinforce its culture and celebrate key moments in its employees' journeys, HubSpot partnered with Sunday to create and distribute premium, on-brand merchandise. This case study explores how this collaboration has strengthened employee connection and highlights the lessons other companies can learn from this successful partnership.
HubSpot's collaboration with Sunday focused on several key projects aimed at celebrating important milestones for their Customer Success Management (CSM) team:
Week of Rest Campaigns: To encourage relaxation during HubSpot's annual Week of Rest, Sunday created customized gift boxes, including items like branded sliders, blankets, and cozy socks. These thoughtful gifts not only provided comfort but also reinforced HubSpot's commitment to the well-being of its employees.
Hubspot week of rest campaign
End of Year Gifts: At the end of each year, HubSpot employees received custom-branded t-shirts and other items packaged in beautifully designed boxes, creating a memorable unboxing experience that emphasized quality and care.
Hubspot EOY git boxes
Baby Campaigns: New parents were celebrated with a personalized baby box, featuring a beanie and baby bodysuit, along with a custom thank-you card. This gesture extended HubSpot's culture of care to both employees and their families.
Tenure Celebrations: Employees celebrating their three-year and five-year anniversaries received premium merchandise, including hoodies, socks, and weekend bags, all packaged with custom-branded silk paper and thoughtful messaging.
Hubspot Tenure gift campaign
Every aspect of the merchandise, from the recycled boxes to the personalized thank-you cards, was meticulously designed to align with HubSpot's brand identity:
On-brand design: The merchandise featured HubSpot's signature orange, and even the smallest details, like the sticker holding the silk paper together, were customized to reflect the company's branding.
Unboxing experience: The carefully curated unboxing experience made each gift feel special, reinforcing the value HubSpot places on its employees and ensuring that the merchandise was not just received but appreciated.
One of the major challenges for a global company like HubSpot is ensuring that every employee, regardless of location, receives their merchandise on time:
Effortless Coordination: HubSpot provided Sunday with a list of employees, including their sizes and locations, and Sunday handled the rest. The Wardrobe platform facilitated global shipping, customs clearance, and tracking, ensuring that every package was delivered within the specified timeframe, even for large-scale campaigns like the Week of Rest.
Outsourced Logistics: By outsourcing the logistics to Sunday, HubSpot was able to focus on their core business while ensuring a smooth and efficient distribution process, something that would have been nearly impossible to manage internally.
Operational excellence in Europe
By localizing the production and fulfillment process within Europe, we were able to reduce HubSpot's shipping costs by 90% and cut delivery times from three weeks to just two to three days. This not only made the process more efficient but also more sustainable, as packages no longer needed to travel across the globe.
HubSpot's approach to employee engagement through merchandise offers valuable insights for other companies:
Focus on key moments: Identify significant moments in the employee journey and invest in high-quality, on-brand merchandise to celebrate them.
Streamline processes: Use a platform like Sunday's Wardrobe to automate and manage the logistics of merchandise distribution, ensuring consistency and efficiency.
Tell a story: Ensure that each gift is accompanied by a narrative that reinforces the company's values and the reason behind the gift, enhancing its impact.
Sustainability matters: Consider the environmental impact of your merchandise and packaging. HubSpot's commitment to sustainability was reflected in their choice of recycled materials and carbon offsetting practices.
HubSpot's partnership with Sunday demonstrates how thoughtful, well-executed merchandise campaigns can strengthen employee connections and reinforce a company's culture and values. By focusing on quality, personalization, and seamless logistics, HubSpot has created a model that other companies can emulate to enhance both employee and customer engagement.
If you're looking to elevate your company's employee or customer engagement through premium merchandise, contact our team at Sunday. We'll help you design, customize, and distribute merchandise that aligns with your brand and delivers measurable impact.
Looking to start dressing your team?
Want to discuss a project? Interested in
visiting one of our offices? Let us know!
