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High performance sportswear for delaware's global team

Global IT consultancy delaware leveraged fully custom sports and cycling wear from Sunday to boost team spirit, employee wellbeing, and brand visibility across their 3,000+ international workforce.

delaware logo5 min read
High performance sportswear for delaware's global team

About the Client

Who is delaware? A global company that delivers advanced IT solutions and services, guiding organizations through their business and digital transformations. Through partnerships with SAP, Microsoft, Salesforce and OpenText, they provide companies with the tools to achieve their mission-critical priorities. Today, more than 3,000 delaware professionals are working in 14 countries spread over Europe, Asia and the US.

Managing a global team is challenging. Nonetheless, delaware is aware that by instilling their employees with a sense of shared purpose and leveraging collaborative technology, you can create an atmosphere of trust and achieve its business objectives.

Yet, delaware wanted to go that extra mile. They wanted to boost the feeling of team spirit through the use of company fashion. Team spirit is one of their five corporate values.

"We commit. We deliver"

delaware and sports are a match! Wanting to make their next company sports event, "Sporty B1" a great success, made them knock on the Sunday door. So together we created a collection of sportswear made exclusively available for the entire delaware team.

delaware custom sportswear collection

We designed two kits. Because we're working with sublimation, we were able to use the exact pantone colors from the delaware brandbook. We created two outfits featuring the dashing delaware-red, one for the allround athletes including wind jackets, sports shorts and matching sports shirts. Secondly, we created shorts/tights, jerseys and cycling jacks for the cycling enthusiasts.

Our sportswear is made from the highest quality polyester and matches the best industry standards.

delaware cycling team in branded gear

Strong Team Spirits Lead to High Performing Teams

delaware was impressed with the quality and design of the sports items. They generated positive brand awareness outside in running competitions, the gym and other sports clubs and even internationally. The delaware employees are through the roof with their new sportswear, they feel proud to represent delaware during their sports sessions and feel encouraged to work out together! In this way they boosted their team spirit, including employee retention and employee well-being.

brand awareness in competitions and sports clubs
Positivebrand awareness in competitions and sports clubs
employees representing delaware during sports
Proudemployees representing delaware during sports
team spirit, retention and well-being
Boostedteam spirit, retention and well-being
brand visibility across events
Internationalbrand visibility across events

Our cyclists are very passionate athletes so if they enjoy using the cycling wear then we can call it a great success. The reason why we chose to work with Sunday is a list of multiple positive points. Next to the high quality products, we were really convinced of the design possibilities.

Alejandra RansonMarketing Professional at delaware

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