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How Deliverect protects company culture when scaling rapidly after raising $150M

Deliverect used Sunday to protect its company culture during rapid global growth - shipping personalized onboarding boxes to new hires across 11+ offices worldwide.

Deliverect logo5 min read
How Deliverect protects company culture when scaling rapidly after raising $150M

About the Client

Belgium-based online food delivery management company Deliverect raised over $150M in a Series D round of funding. Deliverect has now raised a total of $240M to date and reached a valuation of $1.4 billion.

Deliverect provides a SaaS platform that integrates online orders from food delivery channels allowing restaurants to improve operational service and improve customer satisfaction.

Preserve Corporate Culture and Values in the Face of Rapid Growth

One of the internal challenges that companies face when growing fast is maintaining their organizational culture and values. As companies grow, they often need to hire more employees and expand their operations, which can lead to a dilution of their original culture and values. Another challenge when growing fast is managing talent effectively.

Team Expansion

Because mutual respect is one of Deliverect's pillars, they wanted to celebrate their achievements with the whole team and thank them for their efforts resulting in a big success. For their first milestone and as a thank you for their employee's hard work the company called upon Sunday to create some cool branded merchandise. Their first fashion collection had to be simple, with a classic design. Sunday created a full coloured box filled with a branded hoodie, socks and a Dopper bottle.

Deliverect team with branded merchandise

The company was growing so fast that they had to expand their team very quickly. This meant massive hiring on short notice. Deliverect holds their values dear and wants to pass them on to everyone who starts within the company.

"No one is a number here. Everyone's opinion counts, and things like team spirit and collaboration will always be high on our list of priorities."

To make an onboarding process successful, it has to be uniform for everyone in the company. That's why Sunday created personalized boxes, focusing on their onboarding process for their 11 different offices. The box was filled with a hoodie, a T-shirt, socks and a thermos flask. Resulting in increased employee loyalty and ambassadorship by making that first day an awesome experience.

Deliverect onboarding box contents

Because of their offices in Ghent, London, Madrid, New York, Paris, Dubai, Toronto, Edinburgh, Amersfoort, Sydney and recently an expansion with offices in Mexico, Uruguay and Kyrgyzstan they were in need of an international solution. All boxes got easily put together and shipped globally through the Sunday Wardrobe.

offices with uniform onboarding experience
11+offices with uniform onboarding experience
shipping via Sunday Wardrobe platform
Globalshipping via Sunday Wardrobe platform
employee loyalty and ambassadorship
Increasedemployee loyalty and ambassadorship
onboarding process across all locations
Uniformonboarding process across all locations

No one is a number here. Everyone's opinion counts, and things like team spirit and collaboration will always be high on our list of priorities.

Deliverect

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