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How Johnnie Walker celebrated 200 years with a made-to-measure fashion collection

Johnnie Walker partnered with Sunday to create a bespoke fashion collection commemorating the brand's bicentennial - activating influencers and ambassadors across the UK with premium branded apparel.

Johnnie Walker logo5 min read
How Johnnie Walker celebrated 200 years with a made-to-measure fashion collection

About the Client

The iconic brand of Scotch whisky, Johnnie Walker is celebrating its 200th anniversary! Some of Johnnie Walker's most important expressions have been released with a fashion-inspired, limited-edition design. With, as the icing on the cake, a bold iconic company fashion collection.

The Brief

For Johnnie Walker's company fashion collection, Sunday was contacted by Edinburgh-based branding firm The Evolve Group. Commissioned by Johnnie Walker, this branding office was looking for a partner to help them develop and produce a unique collection for their 200th birthday. At Johnnie Walker they knew very well what they wanted but for the agency it was difficult to find a partner that could meet the company's requirements.

The agency had already been trying for several weeks to source the requested clothing all over the world. As they were never convinced of the quality of the clothing. At Sunday we offer high quality company fashion produced in a sustainable way, both in the materials we use and in the production process and logistics.

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