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Influencer campaign with sweaters boosts New York Pizza's followers

New York Pizza leveraged branded Christmas sweaters and Dutch influencer partnerships through Sunday to significantly increase social media followers and brand awareness during the holiday season.

New York Pizza logo4 min read
Influencer campaign with sweaters boosts New York Pizza's followers

New York Vibes with a Touch of Italy

Taste, quality and service is what New York Pizza stands for. The entire concept is focused on that. Choosing high-quality and fresh products is a matter of course. It is the combination of its distinctive cooking methods and American-style service that forms the basis of the New York Pizza concept.

The company ordered Christmas branded sweaters for their company a few years ago. Those sweaters got used for marketing purposes: photoshoots, events, social channels... But what they didn't expect was that so many people were crazy about them! On the one hand there were a lot of employees who asked if they could get a Christmas sweater but on the other hand there were also a lot of clients who noticed the sweaters on social media and wanted to do everything to get one.

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