About the Client
Business in hotels? Become an expert in upselling with Oaky. The Dutch company has more than 2,000 hotels worldwide relying on their expertise and personalized upsell platform. With employees and clients coming from all over the world Oaky sure had a strong vision on what they wanted. Sunday helped boosting their employer branding by creating company fashion for them. Oaky's collection includes hoodies, sweaters and socks and definitely can't be missed with its vibrant purple color.
Headquartered in Amsterdam and Singapore, they are passionate travelers with a love for hospitality.
Oaky: A Smart Upselling Engine
Oaky's team consists of experts in hospitality and tech from all over the world full with innovative ideas and new initiatives. One of the ideas being to enter the world of company fashion. As Oaky's marketing team was setting up a huge marketing campaign to invest more in their visibility and image as an employer.
Employer branding has become a buzzword within most organisations over the last year. Yet only 56% of employers have an employer branding strategy in place. Oaky realised that the external values and ethics they advertise on behalf of the company, needed to be believed and resonated by their employees. Since Oaky was convinced that investing in company fashion would boost their internal culture, Sunday made every effort to involve employees in promoting the brand values both internally and externally.
Vibrant Purple as Their Base
It is the role of a company's marketing department to deliver consistent brand messages to all external stakeholders. That's why Sunday's designers were constantly in contact with their marketeers to have a better understanding of how the brand wanted to be perceived internally and externally.
As a brand needs to start from the inside out, the team delved deep to discover Oaky's greatest treasures. Sunday created a company fashion collection that is 100% on brand. The collection included hoodies, sweaters and socks produced in their vibrant purple color in combination with white and orange. A subtle pattern breaks the purple base and is finished off with orange strings. Because Oaky's stakeholders loved every piece, they even used the collection as part of a huge give-away.
Numerous Challenges Tackled
In the end, the collection was not only used for their employer branding strategy and internal and external giveaway, Oaky implemented their branded fashion collection to increase brand awareness and to build an onboarding strategy. That's tackling five challenges in one fell swoop using just one collection!
Since company culture became a very important issue to tackle for Oaky, Sunday really helped to lock in the internal influencers and champions inside. Next to developing skills and knowledge, the employees are guided to become real brand ambassadors.
Company fashion is an investment for the long term success and ongoing engagement of your employees. The Dutch company reordered the collection since they keep on growing fast. A new Oaky branded Spring collection is currently in development.
