About the Client
AkzoNobel operates as a paints and coatings company worldwide. It offers decorative paints, including paints, lacquers, and varnishes; a range of mixing machines and color concepts for the building and renovation industry. One of their brands is Trimetal.
Trimetal's main market are professional painters. They purchase their paint from dealers who sell various brands, including Trimetal. The painter is the decision maker and a very important profile for Trimetal.
Targeted Marketing for the Right Audience
Trimetal would prefer to know who the painters are who purchase their products from the dealers. If they have this data it becomes much easier to undertake targeted marketing actions such as informing them of new products, renewals or improvements.
