Startups live and die by resourcefulness, and merch is no different. The right items build team identity, travel to meetups and conferences in other people's hands, and don't need a corporate budget to pull off. Below are 50 items worth considering, ranked and grouped by what they solve: apparel, bags, drinkware, desk and tech, and the cheap stuff you hand out by the hundred. Prices are indicative per unit at typical volumes, with the minimum order quantity (MOQ) noted for each.
What makes good startup merch?
- Worth wearing or using. Startups don't have the brand recognition to get away with logo junk; items have to earn their place.
- Scales with budget. A handful of hero pieces for the team, hundreds of cheap ones for events.
- Portable branding. Stickers, pins and tote bags travel to coffee shops, meetups and other people's laptops for free.
- Remote-friendly. A lot of startups are distributed; tech accessories and desk items matter as much as apparel.
1. Hoodie – The Rex: the hero item
A heavyweight 280gsm organic-cotton hoodie people genuinely choose to wear. The one item most startup swag kits get built around.
- Material: 90% organic cotton, 10% polyester.
- Branding: embroidery, print or patches.
- Order: MOQ 100 · from €40.09/unit.
2. T-shirt – The Axel: the everyday layer
A soft, durable everyday tee that doubles as a low-cost branding canvas for teams that want apparel without the hoodie budget.
- Material: 100% cotton.
- Branding: print or embroidery.
- Order: MOQ 100 · from €18.68/unit.
3. T-shirt – The Axis: the low-MOQ tee
A near-identical alternative to the Axel with an MOQ of just 10, useful for a small first order before committing to a bigger run.
- Material: 100% cotton.
- Branding: print or embroidery.
- Order: MOQ 10 · from €7.85/unit.
4. Polo – The Avery: the client-meeting layer
A polished piqué polo for founders and sales teams who need something smart-casual for client calls and demo days.
- Material: 100% cotton.
- Branding: embroidery.
- Order: MOQ 100 · from €30.37/unit.
5. Polo – The Apex: the low-MOQ polo
A sharp, breathable polo with an MOQ of 10, good for outfitting a small founding team without a big minimum order.
- Material: 100% cotton.
- Branding: embroidery or print.
- Order: MOQ 10 · from €12.06/unit.
6. Bodywarmer – The Logan: the layering piece
A lightweight, packable layer that reads as a premium upgrade for leadership kits or investor-day swag.
- Material: 100% polyamide.
- Branding: embroidery or print.
- Order: MOQ 25 · from €37.66/unit.
7. Windbreaker – The Kai: for the field team
A breathable, windproof shell that suits sales reps, field teams and conference-booth staff who spend the day outdoors.
- Material: 100% polyamide.
- Branding: embroidery or print.
- Order: MOQ 25 · from €32.56/unit.
8. Sports Jersey – The Oliver: for the team sports day
A full-colour sublimated jersey for the office five-a-side team or a startup-vs-startup charity match.
- Material: 100% polyester.
- Branding: full-colour sublimation.
- Order: from €32.15/unit.
9. Sports Socks: the surprise-and-delight filler
Sunday's single most-ordered item. A fun, unexpected filler that gets a genuine laugh when a new hire or client opens the box.
- Material: 80% cotton, 17% polyamide, 3% elastane.
- Branding: knit-in logo zones.
- Order: MOQ 100 · from €4.00/unit.
10. Classic Regular Socks: the budget-friendly filler
A lower-cost sibling to the sports socks, for teams that want the filler-item charm at a tighter per-unit price.
- Material: 80% cotton, 17% polyamide, 3% elastane.
- Branding: knit-in logo zones.
- Order: MOQ 100 · from €3.75/unit.
View the Classic Regular Socks →
11. Baseball Cap 6 Panel: the everyday accessory
A cheap, high-visibility accessory that pairs well with the hoodie or tee and works year-round.
- Material: 100% cotton.
- Branding: embroidery.
- Order: MOQ 100 · from €8.34/unit.
12. Dad Hat 6 Panel: the low-MOQ headwear
An unstructured, casual cap with a low 25-unit MOQ, good for a first small headwear order.
- Material: 100% cotton.
- Branding: embroidery.
- Order: MOQ 25 · from €13.30/unit.
13. Knitted Scarf: the winter conference add-on
A cosy, high-perceived-value item that stands out at a winter conference booth or as a year-end gift.
- Material: 80% viscose, 20% polyester.
- Branding: woven label.
- Order: MOQ 100 · from €7.66/unit.
14. RollTop Backpack: the everyday commuter bag
A waterproof 18L roll-top with a 15.6" laptop sleeve that quickly becomes a new hire's everyday bag.
- Material: GRS recycled PU, water-resistant.
- Branding: print or embroidery.
- Order: MOQ 25 · from €24.57/unit.
15. Backpack – The Essential: the all-purpose pick
A structured, 20L backpack with a padded laptop sleeve for teams that want one backpack that suits everyone.
- Material: 100% polyester.
- Branding: embroidery or print.
- Order: MOQ 300 · from €30.00/unit.
View Backpack — The Essential →
16. Urban Lite Backpack: the security-conscious upgrade
An anti-theft, RFID-protected backpack in recycled fabric, a premium upgrade for leadership or investor-facing swag.
- Material: 100% polyester, AWARE-certified recycled.
- Branding: print or embroidery.
- Order: MOQ 25 · from €80.34/unit.
View the Urban Lite Backpack →
17. Backpack – The Matte PU Roll-Top: the design-forward pick
A refined, matte-finish roll-top for design-conscious startups who want swag that looks like a lifestyle brand, not a giveaway.
- Material: 100% recycled polyester, matte PU coating.
- Branding: print or embroidery.
- Order: MOQ 25 · from €61.13/unit.
18. Premium Tote Bag: the lightweight alternative
A heavyweight cotton tote with a premium hand-feel, for teams who want a bag option without the backpack budget.
- Material: 270gsm cotton.
- Branding: print or custom webbing.
- Order: MOQ 100 · from €6.44/unit.
19. Canvas Tote Bag: the conference giveaway
An affordable canvas tote that works as the classic conference-booth giveaway, and carries whatever else you hand out.
- Material: 100% cotton.
- Branding: print.
- Order: MOQ 25 · from €1.79/unit.
20. Fanny Pack: the fun add-on
A trend item that skews younger, good for teams that want swag to feel less corporate and more like a brand.
- Material: 100% polyester.
- Branding: print or embroidery.
- Order: MOQ 100 · from €12.50/unit.
21. Canvas Duffel Bag: for offsites and relocations
A durable travel bag that's a thoughtful add for offsites, or for hires relocating for the role.
- Material: 100% cotton.
- Branding: print or embroidery.
- Order: MOQ 25 · from €34.90/unit.
22. Felt Pouch: the cable organizer
A small, sustainable pouch for cables, chargers or earbuds, cheap enough to add to any remote-work kit.
- Material: 100% recycled felt.
- Branding: embroidery or label.
- Order: MOQ 100 · from €14.80/unit.
23. 13" Laptop Sleeve: the remote-work essential
Edge-to-edge printable protection for the laptop every remote or hybrid hire carries daily, a practical onboarding item.
- Material: neoprene, polyester.
- Branding: edge-to-edge full-colour sublimation.
- Order: MOQ 100 · from €26.50/unit.
24. Waterproof Phone Pouch: the summer-event giveaway
A cheap, high-volume item for a beach party, summer offsite or festival-sponsored booth.
- Material: PVC plastic.
- Branding: print.
- Order: MOQ 50 · from €1.34/unit.
View the Waterproof Phone Pouch →
25. Recycled Stainless Steel Bottle: the sustainable pick
Vacuum-insulated and RCS-certified, an easy line item when the ESG story matters to your team or your investors.
- Material: recycled stainless steel.
- Branding: laser engraving or print.
- Order: MOQ 50 · from €11.00/unit.
View the Recycled Steel Bottle →
26. Stainless Steel Bottle: the everyday bottle
A slightly cheaper, non-recycled sibling for teams that want a bottle without the sustainability premium.
- Material: stainless steel.
- Branding: laser engraving or print.
- Order: MOQ 50 · from €9.57/unit.
View the Stainless Steel Bottle →
27. Thermo Bottle: the budget insulated option
An everyday hydration gift that keeps the brand visible all day, at a friendlier price than the premium tumblers.
- Material: stainless steel.
- Branding: laser engraving or print.
- Order: MOQ 50 · from €9.40/unit.
28. Ocean Bottle – Big: the mission-driven pick
A design-led bottle with a genuine ocean-plastic recovery story, a natural fit for climate-conscious or B-Corp-track startups.
- Material: recycled stainless steel.
- Branding: laser engraving or print.
- Order: MOQ 25 · from €44.30/unit.
29. Stanley Quencher H2.0 Tumbler: the trending hero
The cult-favourite tumbler in recycled steel, a hero-tier upgrade that genuinely gets people excited to open the box.
- Material: recycled 18/8 stainless steel.
- Branding: laser engraving or pad print.
- Order: MOQ 25 · from €49.60/unit.
30. Stanley Classic Bottle 1000ml: the all-day option
A rugged, 24-hour-insulation bottle that doubles as a cup, for hires who want function over trend.
- Material: stainless steel.
- Branding: laser engraving.
- Order: MOQ 25 · from €52.14/unit.
View the Stanley Classic Bottle →
31. Americano Mug: the desk staple
A reusable ceramic mug that lands on the desk in week one and stays there, an easy, low-cost inclusion.
- Material: ceramics.
- Branding: print, up to full wrap.
- Order: MOQ 108 · from €4.04/unit.
32. Espresso Mug: for the espresso-only crowd
A compact espresso-format mug, worth offering as a size alternative in kitchens with a real espresso machine.
- Material: ceramics.
- Branding: print.
- Order: MOQ 108 · from €8.44/unit.
33. A5 Notebook: for day-one notes
A hardcover A5 with an elastic closure and ribbon, the notebook every new hire needs for their first week of meetings.
- Material: FSC paper, PU hardcover.
- Branding: deboss or print on cover.
- Order: MOQ 100 · from €3.92/unit.
34. A5 Premium Notebook: the investor-day upgrade
A step up in materials and finish for investor days, leadership kits, or when the notebook needs to feel like a genuine gift.
- Material: paper, PU plastic.
- Branding: deboss or print on cover.
- Order: MOQ 50 · from €6.97/unit.
View the A5 Premium Notebook →
35. Recycled PET Pen: the sustainable pen
A near-zero-cost pen that still carries a sustainability story, an easy line item at conference scale.
- Material: recycled PET.
- Branding: pad or digital print.
- Order: MOQ 300 · from €1.33/unit.
36. Lacquered Chrome Pen: the quality signal
A polished metal pen that punches above its price, worth pairing with the premium notebook for investor kits.
- Material: aluminum.
- Branding: laser engraving.
- Order: MOQ 100 · from €0.50/unit.
View the Lacquered Chrome Pen →
37. Recycled Aluminum Pen: the budget sustainable pen
A metal alternative to the PET pen, for teams that want a sustainable pen with a slightly more premium feel.
- Material: recycled aluminum.
- Branding: laser engraving.
- Order: MOQ 100 · from €0.65/unit.
View the Recycled Aluminum Pen →
38. Printed Mousepad: the desk-setup essential
A cheap, brand-visible finishing touch for the physical desk setup, especially useful for hybrid or office-based hires.
- Material: polyester.
- Branding: full-colour print.
- Order: MOQ 100 · from €2.50/unit.
39. Round Stickers: the laptop personalization
A playful, near-free extra that lets a new hire personalize a laptop, and one of the cheapest ways to spread a logo.
- Material: paper.
- Branding: full-colour print.
- Order: MOQ 300 · from €0.85/unit.
40. Custom Shape Stickers: the die-cut logo sticker
A die-cut version for brands with a distinctive logo or mascot shape, the sticker that actually gets stuck on things.
- Material: paper.
- Branding: full-colour print, custom die-cut shape.
- Order: MOQ 100 · from €0.78/unit.
View the Custom Shape Stickers →
41. Magnetic Wireless Powerbank: the tech they'll use
A genuinely useful piece of tech, especially valuable for remote hires and anyone travelling to a conference.
- Material: recycled ABS plastic.
- Branding: pad or digital print.
- Order: MOQ 50 · from €18.39/unit.
42. Camera Cover: the remote-work privacy essential
A near-free privacy add-on that signals the company thinks about remote-work security, not just swag.
- Material: ABS plastic.
- Branding: pad or digital print.
- Order: MOQ 500 · from €0.32/unit.
43. Wireless Mini Speaker: for the home-office setup
A playful desk accessory that helps a new home-office setup feel a little less sterile in the first weeks.
- Material: recycled ABS plastic.
- Branding: pad or digital print.
- Order: MOQ 50 · from €10.34/unit.
View the Wireless Mini Speaker →
44. Noise-Cancelling Headphones: the focus-mode hero
A high-value hero item for hires heading into an open-plan office, and a genuinely well-received upgrade for leadership kits.
- Material: recycled ABS, ANC + ENC, foldable.
- Branding: digital print or doming.
- Order: MOQ 50 · from €24.46/unit.
View the Noise-Cancelling Headphones →
45. Magnetic Phone Holder with Ring Stand: the desk-and-travel accessory
A practical hybrid item people actually use for video calls and hands-free viewing, cheap enough for a big giveaway run.
- Material: recycled ABS plastic.
- Branding: pad or digital print.
- Order: MOQ 100 · from €5.30/unit.
View the Magnetic Phone Holder →
46. Custom Lanyard: the badge-and-access essential
Every new hire needs somewhere to put a badge or access card, and every conference attendee needs one too, this solves both.
- Material: polyester.
- Branding: woven or printed.
- Order: MOQ 100 · from €2.50/unit.
47. Leather Luggage Tag: the small luxury touch
A small, premium item that travels for years, a nice closing touch for hires and clients who travel for the role.
- Material: PU leather.
- Branding: engrave, emboss or print.
- Order: MOQ 100 · from €7.64/unit.
View the Leather Luggage Tag →
48. Resin Keychain: the meetup giveaway
A fun, colourful, low-cost item for meetups and events where you want to hand something out by the hundred.
- Material: resin.
- Branding: custom resin design.
- Order: MOQ 1000 · from €4.37/unit.
49. Smile Pins: the wearable culture item
A playful enamel pin for backpacks and jacket lapels, a cheap way to build team culture and get spotted at events.
- Material: zinc and aluminum alloy, enamel.
- Branding: custom enamel design.
- Order: MOQ 100 · from €5.98/unit.
50. Panareya Sunglasses: the summer-event pick
Custom Pantone-matched sunglasses for a summer offsite, festival sponsorship or outdoor conference booth.
- Material: polycarbonate.
- Branding: full custom Pantone frame colour.
- Order: MOQ 250 · from €3.60/unit.
View the Panareya Sunglasses →
How to build a startup merch kit
- Core team kit: Hoodie, A5 Notebook, Recycled PET Pen, Sports Socks, a bag. The identical set every hire gets, cheap enough to send on repeat.
- Investor and leadership swag: Bodywarmer, Urban Lite Backpack, A5 Premium Notebook, Stanley Quencher, Noise-Cancelling Headphones. A step up in materials for the moments that matter.
- Remote and hybrid essentials: Laptop Sleeve, Felt Pouch, Powerbank, Camera Cover, Magnetic Phone Holder, Wireless Mini Speaker. The practical layer for a distributed team.
- Meetup and conference giveaways: Round Stickers, Custom Shape Stickers, Resin Keychain, Smile Pins, Waterproof Phone Pouch, Canvas Tote Bag. Cheap enough to hand out by the hundred.
Build a kit by mixing one hero wearable, a couple of desk or tech essentials, and a stack of cheap giveaways for events. Keep the core kit identical for every hire so it stays fair, and reserve the tiered upgrades for investors, leadership or milestones.
Build your startup merch kit
Every product above is fully customisable with your branding and available at business order quantities. Browse the full range in the Sunday catalog to build a startup merch kit that fits your team and your budget.
