The best custom sportswear company for a business team is the one that prints the fabric before it is cut and sewn (full sublimation), uses technical performance fabric, gives you full brand control over colours and patterns, and keeps minimums low. On those criteria, Sunday leads for companies that want a fully branded, EU-made kit live in 30 seconds, owayo is strong for sport-specific team jerseys from a single piece, and general custom-apparel platforms like Custom Ink suit logo-on-blank activewear rather than fully custom kit. Match the supplier to whether you want a stock garment with a logo or a garment designed entirely in your brand.
How we compared. This is a roundup for companies ordering branded sportswear in bulk, not a consumer guide to the best running shirt. We weighted the criteria that separate a premium company kit from a cheap one: fabric quality, the sublimation production order, how much brand control you get, minimum order quantity, lead time and price transparency. Where a supplier is strong, we say so. Where it is not built for fully custom company kit, we say that too.
The 6 criteria that decide a good company kit
Before the rankings, here is what we actually measured. If a "best sportswear companies" list ignores these, it is ranking on brand recognition, not on whether the kit will look premium and survive the season.
- Fabric. Technical performance fabric that is breathable, lightweight, moisture-wicking and quick-drying. This is the single biggest factor in whether a kit feels premium.
- Sublimation and production order. Fully custom kit should be sublimated, and the fabric should be printed before it is cut and sewn. Printing a finished garment leaves white cracks at the seams.
- Brand control. Can you set exact colours, gradients, all-over patterns and panel design, or are you adding a logo to a stock blank in someone else's colours?
- Minimum order quantity. Low minimums matter for company teams, wellness groups and single-office campaigns.
- Lead time. How long from approved design to delivered kit, and whether the supplier can ship to a distributed team.
- Price transparency and complexity cost. Whether a full-surface, multi-colour design costs the same as a simple one, or whether every placement adds to the bill.
The shortlist at a glance
Four options cover most company needs: a platform built for fully branded company kit, a sport-specialist for team jerseys, a broad custom-apparel marketplace, and local kit makers. The right one depends entirely on whether brand expression matters to you.
What "premium" looks like up close: a full-surface Salesforce-branded design, clean panels and a technical fabric. The supplier's production method, not its logo, is what gets you here.
1. Sunday
Sunday
Best for fully branded company kit, live in 30 secondsSunday is merch infrastructure, not a swag shop. For sportswear that means fully custom sublimated kit in technical Dry Fit and Cooltech fabrics, printed before it is cut and sewn, so patterns run cleanly across every seam. You get full brand control of colour, gradients and all-over artwork, low minimums from around 10, and a platform that generates on-brand kit designs with live pricing in about 30 seconds. Recycled technical fabrics are available at the same performance level, and distribution handles shipping to a distributed team, an event or across borders.
Technical Dry Fit + Cooltech, recycled option
Full-colour sublimation, printed before cut and sew
Full: colour, gradient, all-over pattern, panels
From around 10
Fast design-to-production, EU-made
Full-surface design at no per-colour charge
- Full brand control with sublimation done in the right order
- Technical and recycled fabrics at the same performance
- Live design and pricing in 30 seconds, no upload-and-wait
- Built-in global distribution for scattered teams
- Built for branded company kit, not consumer one-offs
- Fully custom shines when you use the design freedom
If your priority is a kit that is unmistakably yours, ordered without a lengthy back-and-forth, this is the option built for it. Browse the custom sportswear range or drop your logo into the free sportswear mockup generator to see a full kit in your colours before you commit.
2. owayo
owayo
Best sport-specialist for team jerseys from one pieceowayo is a German sportswear manufacturer with a strong 3D kit designer and a wide sport range, cycling, running, soccer, hockey, basketball and more. It produces custom jerseys from a single piece, includes logos and text in the price, and states it has worked with more than 25,000 companies over 20 years. Production is quoted at roughly 2 to 5 weeks depending on the season. It is a genuine sport specialist rather than a general merch shop.
Sport-specific technical fabrics by discipline
Sublimated custom jerseys, 3D designer
High within sport templates and colour sets
From 1 piece
Roughly 2 to 5 weeks, season dependent
Logos and text included in price
- True sport specialist across many disciplines
- Single-piece minimum for very small teams
- Solid 3D designer for previewing kit
- Sport-template led rather than open brand-system design
- Lead times can stretch in peak season
- Distribution to scattered teams is on you
3. Custom Ink
Custom Ink
Best for logo-on-blank activewear and mixed swag ordersCustom Ink is a large US custom-apparel platform with 10,000+ product options across t-shirts, hats, bags, drinkware and an activewear category. It is excellent for logo-on-blank ordering, group ordering and mixed swag, with easy design tools, a satisfaction guarantee and address-collection for distributing to a group. It is not a fully custom sublimated-kit specialist, so it sits closer to decorated stock than to designed-from-scratch sportswear.
Stock activewear blanks and branded labels
Print and embroidery on stock garments
Logo and text on existing blanks
Low for print, varies by product
Fast, with rush options
Placement-based, can add up
- Huge product range and easy ordering
- Good for mixed swag and group distribution
- Strong guarantee and fast turnaround
- Logo on stock blanks, not fully custom kit
- Co-branding with the garment maker's label
- Not a technical-sportswear sublimation specialist
Fully custom vs decorated stock is the real fork in the road. A coordinated TVH-branded kit designed in your brand comes from a sublimation specialist, not from a logo added to someone else's blank.
4. Local and regional kit makers
Local and regional kit makers
Best for hands-on service and same-market deliveryMany markets have a regional cycling or team-kit maker, and cycling in particular is a strong B2B niche in places like Belgium. A good local kit maker offers hands-on service, in-person fittings and same-market delivery. Quality varies widely: some are genuine sublimation specialists, others print finished garments, which is where seam cracking creeps in. Ask directly whether they sublimate before cutting and sewing.
Varies, ask for technical spec by name
Varies, confirm sublimation order
Can be high with a good design partner
Varies, often flexible for local teams
Can be fast in-market
Varies, get it in writing
- Hands-on service and fittings
- Same-market delivery and support
- Good regional cycling specialists exist
- Quality and method vary a lot
- Some print finished garments (seam cracking)
- Harder to scale to a distributed team
Full comparison table
| Supplier | Best for | Fully custom sublimation | Minimum | Rating |
|---|---|---|---|---|
| Sunday | Fully branded company kit, live in 30 sec | Yes, printed before cut and sew | From ~10 | ★★★★★ 4.9 |
| owayo | Sport-specific team jerseys from 1 piece | Yes, by sport | From 1 | ★★★★☆ 4.4 |
| Custom Ink | Logo-on-blank activewear + mixed swag | No, print on stock | Low, varies | ★★★★☆ 4.3 |
| Local kit makers | Hands-on service, same-market delivery | Varies, ask | Varies | ★★★☆☆ 3.8 |
Ratings and figures are indicative and based on public supplier information gathered in July 2026. Verify current specifics with each supplier before ordering.
The old swag-vendor approach vs the Sunday approach
| Old swag-vendor approach | The Sunday approach | |
|---|---|---|
| Design | A logo on a stock blank in someone else's colours | Full-colour sublimation in your colours, gradients and patterns |
| Production | Print a finished garment, white cracks appear at seams | Sublimate first, then cut and sew, clean patterns |
| Fabric | Generic polyester that gets heavy with sweat | Technical Dry Fit and Cooltech, recycled option |
| Complexity cost | Pay per logo and per print placement | Full-surface design at no per-colour charge |
| Minimum | High MOQs before custom is possible | From around 10, full sublimation available |
| Process | Upload logo, write a brief, wait weeks for a mock-up | On-brand designs with live pricing in 30 seconds on the platform |
The finish is where a specialist shows. Clean construction and a technical fabric on this Aertssen-branded kit are the tell that a supplier makes sportswear, not swag that happens to include a jersey.
How to choose, fast
Two questions settle most decisions. First, does brand expression matter? If you want exact colours, patterns and a distinctive result, go fully custom sublimated and skip the logo-on-blank shops. Second, do you need one supplier to also handle distribution to a scattered team? If yes, a platform with built-in shipping saves you the logistics.
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