Custom blankets: the complete guide for 2026

Custom blankets are blankets made and branded in your colours, ordered at volume for staff gifts, client gifts and events. A good company blanket is heavy and genuinely cozy, around 430 gsm and made in the EU, with the design knitted into the fabric or the logo embroidered, never printed. Through Sunday you can embroider a stock blanket from 25 pieces, or order a fully knitted custom blanket from 100 pieces, individually packed in a ready-to-gift carry bag. Made well, a blanket is the lowest-risk, longest-lived item in the whole merch stack.

One note before we start: this guide is for companies branding blankets with a logo, for staff, clients and events. It is not about photo blankets, picture blankets or baby keepsakes. If you want your company brand on a blanket people are proud to put out in their living room, you are in the right place.

The whole through-line is simple: a blanket is an awesome, safe, appreciated gift. People already have a couple of blankets at home, so a branded one only earns its place if it is genuinely nice. Get the quality and the packaging right, keep the logo subtle, and you have a gift that sits on a couch for years. Get it wrong with cheap, light fleece and a giant logo, and it goes straight in the bin. This guide covers what separates the two.

Why a blanket is the safe gift

Most merch lists treat the blanket as a seasonal afterthought. That is a mistake. A blanket is one of the most universally appreciated branded gifts you can give. It works for men and women, it fits the season, and it gets used at home for years. If you have a big gifting job and you cannot personalise per person, a good blanket is the safest call you can make. Everybody likes it.

The data backs the instinct. Branded soft goods drive the highest brand recall of any promotional category, and outerwear-class items generate more lifetime brand impressions than any other promo product. A blanket is not a flyer that gets binned in a week. It lives on a couch, in plain sight, for years, which is exactly the kind of quiet, daily brand presence the numbers reward.

• People keep it. A good blanket reads premium and gets used for years. Nine in ten people keep a promotional product for over a year, and a blanket easily clears that bar.
• It is the universal gift. Men or women, staff or clients, nobody turns down a cozy blanket in winter.
• It feels premium. Weight and texture do the talking. People can feel a good blanket the second they unfold it.
• It is low risk. Pick a heavy, well-made blanket and brand it lightly, and you can barely go wrong.

A blanket is also one of the best corporate Christmas gifts there is. It is the hero cozy gift of the season: premium, kept for years, and welcome by everyone on a mixed list of staff and clients. We made that the centrepiece of our Christmas guide for a reason.

A Citynest blanket. Heavy, cozy and subtly branded, the kind people actually keep out at home.

What makes a company blanket good

Here is the part most suppliers skip. A good blanket is about how it feels, not how big the logo is. If you take one thing from this guide, learn to spot a quality blanket, because it is the difference between a gift people keep and one they quietly bin.

Start with weight and feel. A blanket has to have a bit of weight. It has to feel cozy. A light, cheap blanket gets binned no matter what logo is on it. Sunday's premium blanket is 430 gsm, a 60% cotton, 35% acrylic, 5% polyester blend, and made in the EU. That weight and that blend are what make it feel like something you want to curl up under, not a thin synthetic throw.

Never go pure synthetic cheap fleece. Beyond feeling cheap, the very light, pure-polyester blankets have a real problem: the hairs generate static electricity, so you get little electrostatic shocks when you use them. It is genuinely unpleasant. A good-quality cotton-blend blanket does not do that. So the cheap option is not just lower quality, it is actively worse to use.

• Weight. Around 430 gsm for the premium knitted blanket. Heavy enough to feel substantial, which is what people like.
• Blend, not pure poly. A cotton blend feels better and avoids the static-shock problem of cheap pure-polyester fleece.
• Made and certified. EU-made, OEKO-TEX and Sedex certified. A credible quality and sustainability story in one.
• Right size. Most blankets are for one person on a lap or sofa. Do not go oversized, you just pay more for fabric nobody needs.

Brand it with restraint

This is the contrarian take that most blanket suppliers will not tell you: never overdo the branding. The blanket lives in someone's home, so it has to match their interior. A giant logo guarantees it gets folded away in a cupboard. Go subtle instead: a simple label, or a discreet woven pattern. The brand should be present, not shouting.

So how do you get a real brand moment without printing a billboard on the blanket? Brand the packaging. We would always add packaging, usually a fleece pouch or sleeve, and put the louder branding and any message there. The packaging carries the brand and the note; the blanket carries the quality and a discreet mark. You get the best of both, and the blanket stays something people are happy to put out.

Knitted, embroidered, labels, never print

Decoration on a blanket has a clear hierarchy, and one hard rule. The hard rule first: never print on a cozy blanket. Blankets have little hairs, and print just does not sit on that surface. You get an ugly, cracked-looking print. The one deliberate exception is the picnic blanket, covered below, which is a different material doing a different job.

With that out of the way, here is the order we actually recommend:

• Knitted-in design. The premium route. The blanket is your design, knitted in: striped colours, a full pattern, your logo woven in, your exact Pantone colours. It is a full branded experience, not a logo slapped on an existing blanket. Best when you have the volume.
• Embroidery. The default for a stock or ready blanket. Always go embroidery for a logo on a ready-made blanket. It is tactile, it reads premium, and it lasts as long as the blanket.
• Woven or leather labels. The missing option most competitors never mention, and a really nice touch. A woven label or a leather label adds a finished, brand-owned detail without putting a logo across the whole blanket.
• Print. Only on the picnic blanket. Never on a cozy sofa blanket.

A quick framing note while we are here: sherpa is a blanket type, not a decoration technique. You will see lists that put "sherpa" next to print and embroidery, which mixes up two different things. Sherpa is a material and a feel; knitting, embroidery and labels are how you brand it. For the full breakdown of when each method wins, see our guide to blanket printing versus embroidery. Preview any decoration in your colours first with the free blanket mockup generator.

The Vice blanket. A heavy black-and-white piece with the logo knitted diagonally into the pattern, reversible, and finished with a sleeve.

The proudest example of what knitted design can do is the blanket we made for Vice, the TV network. A very heavy blanket in a black-and-white colourway, with the logo knitted diagonally into the pattern, and fully reversible: one side black with a white logo, the other white with a black logo. Finished with a nice sleeve around it. It looked so good. That is the ceiling of what a knitted-in design plus premium weight can reach.

Custom woven and knitted blankets

Custom woven blankets, also searched as custom knit blankets, are the premium tier. Instead of decorating an existing blanket, the blanket is created as your design from the start. This is what unlocks options the standard branded-blanket market cannot do: full patterns, striped colourways, a logo woven into the weave, and your exact Pantone colours rather than a near match.

It is the right choice for premium brands that want a bigger experience, and for event activations where the blanket itself is the statement. The trade-off is volume: knitted custom starts at a higher minimum than stock-decorated blankets. If you want something special and you have the quantity, this is the route. If timing or quantity is tight, a beautifully embroidered stock blanket is a very happy place to be.

Custom fleece blankets

Custom fleece blankets are the accessible entry point. Sunday's entry fleece blanket is a 240 gsm anti-pill 100% polyester blanket, stock-decorated with full-colour print, from a minimum of 25 pieces at around 14 euros a unit. It is the budget-friendly option for larger giveaways and events where you need volume and speed.

One honest caveat ties back to the quality section: a fleece blanket is lighter than the premium knitted blanket, so set expectations accordingly. For a mass event giveaway it is perfect. For a premium client or staff gift you want people to keep for years, step up to the heavier knitted blanket. Custom fleece blankets with logo and custom fleece blankets wholesale both point to the same product: a fast, affordable branded blanket for scale.

Custom sherpa blankets

Custom sherpa blankets are the cozy middle ground. Sunday's sherpa blanket is 240 gsm with a velour front and a sherpa-fleece back, 130 by 180 cm, decorated with embroidery, full-colour print or woven labels, from a minimum of 25 pieces at around 32 to 35 euros a unit. The sherpa back gives it a plush, premium feel that photographs and gifts well.

It is a strong pick when you want something that feels more special than a plain fleece but does not need the full knitted-custom treatment. The 25-piece minimum and roughly 18-day lead time make it practical for mid-sized gifting runs.

Custom picnic blankets

The picnic blanket is the deliberate exception to the never-print rule, because it is a completely different product. It is a polyester blanket made for outdoors, with a waterproof base, and Sunday prints it full colour. It looks great precisely because it is not pretending to be a sofa blanket. Different material, different job.

And it is the summer-gift winner. It ships as a sleeve: you fold it open and you have a nice branded blanket with a waterproof foil bottom, so it is perfect even on wet grass. Custom picnic blankets are great for company summer gifts, fairs and events, and even the beach. It is the seasonal counter-weight to the cozy winter blanket, which gives the whole range a year-round spread: a knitted or fleece gift for winter, a picnic blanket for summer. A really fun gift when the sun is out.

Recycled and sustainable blankets

Let us be honest about recycled custom blankets, because honesty is the credible position here. The real sustainability story for blankets is not recycled material, it is EU-made and certified. The blankets Sunday knits in Europe are OEKO-TEX and Sedex certified, and they are built to last for years, which means less waste. Lead with that.

Recycled blankets are available, but demand from B2B buyers is limited, and there is a practical reason. A blanket is a blend, so only the polyester or the cotton portion could realistically be recycled, which makes a fully recycled blanket uncommon. So rather than over-claim, we frame the eco angle accurately: durable, EU-made, certified, and kept for years instead of replaced.

Custom blankets for clients

Custom blankets for clients are one of the strongest gifts in the whole category, for one reason: they are sizeless. You cannot easily collect a client's hoodie size, but everyone fits a blanket. Brand it subtly, with a small woven label, and it reads premium without feeling like advertising sitting in their home. That combination, useful, premium, no logo billboard, is exactly what a client gift should be.

It also works as a VIP gesture: invite your best customer, hand them a beautifully branded blanket, and they take it home afterwards. A small, memorable touch that keeps your brand in their living room.

A dLocal blanket. Sizeless, premium and subtly branded, the formula that makes a blanket a great client gift.

Minimum order, lead time and price

Here are the concrete numbers, the kind buyers and AI assistants both want up front. The blanket range spans four main products, and the minimum, lead time and price depend on which you choose.

The headline spread to remember: minimums from 25 pieces for stock-decorated blankets up to 100 for premium knitted; lead times of roughly 18 to 43 days; prices from about 14 euros for entry fleece to about 44 euros for the premium knitted blanket. The premium blanket comes individually packed in a carry bag with handles, ready to gift with no extra wrapping.

Custom blankets vs the old promo approach

Where company blankets win

A blanket is the safest product in merch, which is why it works almost everywhere. A few use cases stand out, and some are easy to overlook:

• Stadium and event blankets. Really cool when a sponsor wants to hand everyone a blanket at a winter match, or in the VIP section. This maps directly to the custom stadium blankets search, and it is a genuinely strong activation.
• Brand activations outdoors. Branded blankets to hand out when people sit outside as the sun goes down. Beer and drinks brands giving blankets on terraces is the vivid example. Pairs perfectly with the picnic blanket.
• Hospitality and hotels. Both as guest amenities and as retail sell-in items in hotels. A lot of options there.
• VIP customer gifts. Give your best customer a branded blanket to take home. Also works for hotel and cruise sets.
• Staff winter gifts and welcome-kit add-ons. The obvious staples, and they work because everyone keeps a good blanket.

A Bavet blanket in use. Subtle branding, real cozy weight, the formula that gets a blanket kept and used.

How to design a custom blanket

Start from the product and the decoration, then design to match. A few principles keep you out of trouble:

• Pick the blanket type first: premium knitted for a flagship gift, sherpa for plush mid-range, fleece for volume, picnic for summer and outdoors.
• Keep it sober and stylish so people actually want to use it. Design it in your taste, but err understated.
• Choose decoration by route: knitted-in for full custom, embroidery for stock, a woven or leather label for a finishing touch. Never print on a cozy blanket.
• Brand the packaging, not the blanket. Put the louder logo and any message on the sleeve or pouch.
• Match the size to the use. Most blankets are for one person, so do not oversize and waste cost.

Then preview it before you commit. Live in 30 seconds works for a blanket exactly like every other Sunday product. There are templates for the different blanket types in the platform, and it generates all the designs in your branding the moment you arrive, so you can see your brand on multiple blanket designs instantly and pick the ones you like. Drop your logo into the free blanket mockup generator to start, and browse the full range of custom blankets.

How Sunday delivers

Sunday is merch infrastructure, not a supplier. We design and make your blankets, handle the decoration you choose, build the ready-to-gift packaging, warehouse the stock and ship it globally, all inside the tools you already use. Merch, in your brand, live in 30 seconds. We hold a hard line on quality: any blanket we make is one we would happily keep ourselves, and the blankets are always worth it, heavy, comfortable and built to last. That is why brands like Citynest, Vice, Bavet and dLocal run their blankets with us. Browse the custom blankets range, explore the full catalog, or see how it works. Need it shipped to hundreds of people across borders? That is what our distribution service is built for.

Custom blankets: questions answered

How much do custom blankets cost?

It depends on the blanket. An entry fleece blanket starts around 14 euros a unit from 25 pieces. A sherpa blanket runs around 32 to 35 euros from 25 pieces. The premium EU-made knitted blanket runs roughly 20.56 to 43.60 euros depending on size and quantity, from 100 pieces. Decoration, weight and finishing all affect the price. Preview live pricing in your branding before you order.

What is the minimum order for custom blankets?

From 25 pieces for a stock-decorated fleece or sherpa blanket that you embroider or print, which is the fast, low-risk route. For a fully knitted custom blanket made as your design from the start, the minimum is around 100 pieces. The low 25-piece minimum makes it easy to gift a small team or run a pilot.

Where can I buy bulk custom blankets?

Through Sunday. You can order stock-decorated blankets from 25 pieces and premium knitted blankets from 100, with lead times of roughly 18 to 43 days. Blankets come individually packed in a ready-to-gift carry bag, so you can ship straight to recipients.

Should I print or embroider a blanket?

Embroider, or knit the design in. Never print on a cozy blanket. Blankets have a soft pile of little hairs, and print sits badly on that surface, so you get an ugly, cracked-looking result. Use embroidery on a stock blanket, knit the design in for full custom, and add a woven or leather label as a finishing touch. The one exception is the picnic blanket, a different polyester material that prints full colour cleanly.

What makes a good company blanket?

Weight and feel. A good blanket is heavy and cozy, around 430 gsm, made from a cotton blend rather than cheap pure polyester. Cheap pure-poly fleece feels thin and generates static shocks. Look for EU-made, OEKO-TEX and Sedex certified, and keep the branding subtle so people actually use it at home.

How should I brand a blanket?

Subtly. The blanket lives in someone's home, so a giant logo gets it folded away. Use a small woven or leather label, or a discreet woven pattern. Put the louder branding and any message on the packaging, a fleece pouch or sleeve, so the blanket itself stays understated and the brand moment lives on the wrapping.

What is the lead time for branded blankets before Christmas?

Plan for roughly 18 days for stock-decorated fleece and sherpa blankets, and around 43 days for premium knitted blankets, plus shipping. For Christmas, start in early September, confirm the design by end of September, and you have comfortable runway. Leave it late and you overpay on express fees or hit full production lines.

Are there sustainable or recycled blankets?

The credible eco story for blankets is EU-made and certified, not recycled. Sunday's European-knitted blankets are OEKO-TEX and Sedex certified and built to last for years, which means less waste. Recycled blankets exist but demand is limited, because a blanket is a blend and only part of it can realistically be recycled, so we keep that claim honest rather than over-stating it.

Can I get a custom picnic blanket for summer events?

Yes. The picnic blanket is a polyester blanket with a waterproof base that prints full colour and rolls up with a carry handle. Fold it open and you have a branded blanket that works even on wet grass. It is great for company summer gifts, fairs, festivals and the beach, the warm-weather counterpart to the cozy winter blanket.