A sales kickoff is the one moment in the year when the whole revenue team is in the same room, or at least on the same call, and ready to hear the plan. What they carry home afterwards is part of the message. Good SKO merch proves the company invested in them. Bad SKO merch ends up in a drawer by February.
This guide collects 25 SKO merch and gift ideas from the Sunday catalog, grouped by what they do on the day, plus five team packs you can order as they are. Every product is a real, orderable catalog item with its MOQ, lead time and an indicative price at around 250 pieces, so you can plan your 2027 sales kickoff with real numbers instead of guesses.
How we picked these: items that survive a suitcase (light and flat), stay useful well into Q1, carry a logo without shouting, and are available at realistic kickoff quantities (most start at 25 to 100 pieces). Prices run from about €0.50 to about €50 per item, so there is something for every budget. Prices are indicative unit prices at roughly 250 pieces; the final price depends on the branding method, quantity and destination.
Plan SKO swag around three moments
The best programs do not hand out one big bag. They think in three moments: before the event (a pack shipped ahead builds anticipation, and is essential for remote reps), in the room (the arrival kit, lanyard and tee that make a crowd look like a team) and after (the take-home gift that keeps the energy going through Q1). Use the sections below to cover all three, and the packs at the end if you would rather start from a ready-made combination.
Pack it: the box is part of the gift
Team packs live or die on the packaging. One sturdy printed box does the job twice: it carries the in-person pack, and it ships to remote reps.
Mega Box F79
The box is the first thing a rep sees, so treat it as part of the gift. This corrugated box (36.4 x 31.4 x 12.5 cm) prints on the outside and the inside: put the 2027 theme on the lid and the agenda or a welcome note under it. At 50 g it also keeps shipping costs down when packs go to remote reps.
- Material: 100% Cardboard
- Order: MOQ 100 · about €3.40/unit at 250 pcs.
- Lead time: 23 days.
Wear it: apparel people keep
Wearables are what the team posts on LinkedIn afterwards. Keep the fit generous and the logo calm.
T-shirt - The Axis
A kickoff tee only works if people wear it back home, so pick a cut that flatters everyone and keep the logo calm. The Axis is 100% breathable cotton at 180 GSM, and its low MOQ suits a single region as much as a full-company event.
- Material: 100% Cotton
- Order: MOQ 25 · about €9.64/unit at 250 pcs.
- Lead time: 13 days.
Hoodie - The Arlo
The hoodie is the item people keep. The Arlo is an 80% organic cotton blend at a substantial 280 GSM, and an MOQ of just 10 means even a small SDR team can order without a heavyweight minimum.
- Material: 80% Organic Cotton, 20% Polyester
- Order: MOQ 10 · about €29.44/unit at 250 pcs.
- Lead time: 13 days.
Baseball Cap 6 Panel
A structured 6-panel cap with a reinforced crown, stitched ventilation eyelets and a pre-curved peak. The smooth front makes embroidery and printed logos stand out, which is why it is a safe pick for the group photo and the off-site afterwards.
- Material: 100% Cotton
- Order: MOQ 25 · about €9.16/unit at 250 pcs.
- Lead time: 18 days.
Classic Beanie
Most kickoffs land in January or February, so a beanie earns its place in the pack. It is a double-layer acrylic knit with a cuffed front that gives you a clean, flat area for embroidery or a patch, and it packs flat into any box.
- Material: 100% Acryl
- Order: MOQ 25 · about €5.49/unit at 250 pcs.
- Lead time: 18 days.
Sports Socks
The most-ordered product in the Sunday catalog by number of orders, and for good reason: socks are cheap to ship, always fit and almost always get worn. The cotton blend has moisture-wicking fibres, a cushioned arch and heel, and knit-in zones for a clean logo.
- Material: 80% cotton, 17% polyamide, 3% elastane
- Order: MOQ 100 · about €7.95/unit at 250 pcs.
- Lead time: 18 days.
Sports Jersey V-Neck - The Oliver
Team activities are half the fun of a kickoff, from the five-a-side match to the charity run. The Oliver is a lightweight, moisture-wicking, quick-dry polyester jersey (140 GSM) in sizes XXS to 5XL, with all-over sublimation printing for names, numbers and artwork. It is a men's cut; The Mendez is the women's version with the same specs and price.
- Material: 100% Polyester
- Order: MOQ 25 · about €32.58/unit at 250 pcs.
- Lead time: 28 days.
Carry it: bags and travel gear
Kickoffs involve travel, so useful and light beats clever. For more ideas on outfitting the team itself, see our sales team outfits guide.
Premium Tote Bag
Every kickoff needs something to carry the swag in. This 270 gsm, 100% cotton tote (38 x 42 cm as standard) is produced to order, so you control the size, webbing and branding down to the detail.
- Material: 100% Cotton
- Order: MOQ 100 · about €9.99/unit at 250 pcs.
- Lead time: 33 days.
RollTop Backpack
The upgrade for the people who travel to the kickoff: an 18 L roll-top backpack in GRS-certified recycled PU with a water-resistant finish and a padded sleeve for a 15.6 inch laptop. It becomes the daily bag, so your brand rides the commute for years.
- Material: 100% GRS Recycled PU
- Order: MOQ 25 · about €31.14/unit at 250 pcs.
- Lead time: 17 days.
Leather Luggage Tag
Kickoffs mean flights. This PU leather luggage tag has a hidden information card with a privacy flap, an adjustable strap and room for engraving, embossing or full-colour print. Small, light and useful on the trip home.
- Material: 100% PU Leather
- Order: MOQ 100 · about €7.42/unit at 250 pcs.
- Lead time: 33 days.
Trip essentials: flights, rest and downtime
A kickoff is often a trip: a flight, a hotel and an evening off. These are the things people actually use between the sessions.
Noise-Cancelling Headphones
Foldable over-ear headphones in recycled ABS with active and environmental noise cancellation, a travel pouch and a premium gift box. Made for the flight to the kickoff, and a gift that makes a top performer feel seen.
- Material: Recycled ABS Plastic
- Order: MOQ 50 · about €23.98/unit at 250 pcs.
- Lead time: 17 days.
Sleeping Mask
Kickoffs mean early flights and late nights. This sleep mask is soft-touch polyester with an elastic adjustable strap that blocks out light, and full-colour sublimation printing lets your design cover the whole front panel. It is light and flat enough to slip into any carry-on.
- Material: 100% Polyester
- Order: MOQ 100 · about €6.66/unit at 250 pcs.
- Lead time: 45 days.
Beach Towel
If the kickoff has a pool, a beach or a spa afternoon, this is the item people actually pack. A 70 x 140 cm towel in plush 450 GSM cotton terry, which you can brand with jacquard, relief or border weaving, or with full-colour sublimation. It is just as useful at the gym afterwards.
- Material: 100% Cotton
- Order: MOQ 150 · about €13.76/unit at 250 pcs.
- Lead time: 43 days.
Beach Bag
The natural partner for the towel, and the bag for the whole trip. It holds 35 L (50 x 35 x 20 cm) in sturdy 270 GSM cotton, with two sets of handles: short for the hand, long for the shoulder.
- Material: 100% Cotton
- Order: MOQ 100 · about €15.38/unit at 250 pcs.
- Lead time: 33 days.
Desk and tech: useful from week one
The best SKO swag is still in use in March. These are the items reps reach for every day.
A5 Notebook
An A5 notebook with 96 lined pages on FSC certified paper, a PVC-coated cover, an elastic closure and a ribbon bookmark. Still the most reliable place for a rep to write down the plan for the year.
- Material: FSC certified paper, PU Plastic
- Order: MOQ 100 · about €4.50/unit at 250 pcs.
- Lead time: 17 days.
Lacquered Chrome Pen
A retractable aluminium ballpoint with a lacquered finish and chrome details. At around 50 cents it is the cheapest item in this list, and the natural partner for the notebook.
- Material: Aluminium
- Order: MOQ 100 · about €0.50/unit at 250 pcs.
- Lead time: 17 days.
Wireless Mini Speaker
A 3 W recycled-plastic speaker with TWS pairing (connect two for stereo), USB-C charging and a built-in microphone, at only 100 g. Good for the hotel room, the desk and the Monday team playlist.
- Material: Recycled ABS Plastic
- Order: MOQ 50 · about €10.14/unit at 250 pcs.
- Lead time: 17 days.
Magnetic 5000 mAH Wireless Powerbank
Wireless charging is gold during a packed conference day. This 5,000 mAh power bank in a recycled ABS shell gives 15 W magnetic wireless charging (iPhone 12 and newer) and 20 W USB-C wired charging, with a metal ring for non-magnetic phones.
- Material: Recycled ABS Plastic
- Order: MOQ 50 · about €16.81/unit at 250 pcs.
- Lead time: 17 days.
Recycled Charging Cable Kit 5 in 1
USB-A and USB-C inputs with Lightning, Micro USB and USB-C outputs, all in one 50 g recycled-plastic kit. Mixed-device teams stop borrowing chargers, and it costs about as much as a coffee.
- Material: Recycled ABS Plastic
- Order: MOQ 50 · about €5.36/unit at 250 pcs.
- Lead time: 17 days.
Camera Cover with full color card
A sliding webcam cover on a printed card. It solves a real privacy worry on laptops, and the card gives you space to print the SKO theme, the dates or a QR code to the agenda.
- Material: ABS Plastic, Cardboard
- Order: MOQ 100 · about €3.30/unit at 250 pcs.
- Lead time: 24 days.
Drink it: bottles and tumblers
A full-day agenda needs a bottle, and a good one gets carried into the office afterwards.
Stainless Steel Bottle
A 500 ml vacuum-insulated stainless steel bottle that keeps drinks cold for 48 hours or warm for 12. It is the sensible hydration pick for a full-day agenda, and the kind of bottle that ends up on the office desk afterwards.
- Material: Stainless Steel
- Order: MOQ 50 · about €8.95/unit at 250 pcs.
- Lead time: 17 days.
Stanley Quencher H2.0 Tumbler
The Stanley Quencher H2.0 (1,200 ml) in recycled 18/8 stainless steel keeps drinks cold for up to 11 hours, or iced for up to 48. A recognisable name makes it a standout reward for quota-crushers.
- Material: Recycled stainless steel
- Order: MOQ 25 · about €50.48/unit at 250 pcs.
- Lead time: 17 days.
Event essentials and team spirit
Small, cheap items that make a room feel like one team.
Custom Lanyard
Badges hang better on a lanyard that looks like it belongs to the event. This one has full-colour CMYK printing, a metal hook as standard, and optional extras like a safety break, plastic buckle or ID holder. It is the one item every attendee wears at the same time, so the room reads as one team.
- Material: Polyester
- Order: MOQ 100 · about €1.76/unit at 250 pcs.
- Lead time: 17 days.
Hologram Round Stickers
Round 5 cm hologram stickers that shift colour in the light. Cheap, flat and light enough to slip into any pack, and made to be stuck on laptops and bottles, which is exactly where sales teams carry them.
- Material: Paper
- Order: MOQ 100 · about €1.65/unit at 250 pcs.
- Lead time: 13 days.
Custom Puzzle in Doypack 500
Print the team photo or the 2027 theme artwork as a 500-piece puzzle in a drawstring bag (120 and 1,000 pieces are also available). It is a real conversation piece, and the per-unit price drops noticeably from 300 pieces.
- Material: 100% Cardboard
- Order: MOQ 100 · about €32.12/unit at 250 pcs.
- Lead time: 28 days.
5 SKO team packs you can order as they are
Individual items are great, but most kickoffs run on packs. Each combination below uses only products from this guide, with indicative prices at around 250 packs. Smaller group? The catalog shows the price at each quantity tier, and unit prices rise as quantities fall.
1. The Arrival Essentials pack: about €28 per pack
For every attendee, handed over at registration. The tote carries everything else, the tee goes on for the opening session, and the notebook and pen are there for the sessions.
- Premium Tote Bag (€9.99)
- T-shirt - The Axis (€9.64)
- A5 Notebook (€4.50)
- Lacquered Chrome Pen (€0.50)
- Custom Lanyard (€1.76)
- Hologram Round Stickers (€1.65)
Indicative total €28.04 per pack at around 250 packs, before shipping.
2. The Cozy Winter pack: about €46 per pack
For January and February kickoffs and cold-climate teams. It ships in a printed Mega Box and is the pack people post photos of.
- Mega Box F79 (€3.40)
- Hoodie - The Arlo (€29.44)
- Classic Beanie (€5.49)
- Sports Socks (€7.95)
Indicative total €46.28 per pack at around 250 packs, before shipping.
3. The Tech Desk pack: about €39 per pack
For field and inside sales reps whose real workplace is a laptop. Everything is small, flat and useful from the first Monday.
- Mega Box F79 (€3.40)
- Wireless Mini Speaker (€10.14)
- Magnetic 5000 mAH Wireless Powerbank (€16.81)
- Recycled Charging Cable Kit 5 in 1 (€5.36)
- Camera Cover with full color card (€3.30)
Indicative total €39.01 per pack at around 250 packs, before shipping.
4. The Remote Box pack: about €30 per pack
For fully remote teams, where the kickoff arrives in the post. Everything fits in one printed Mega Box, so the unboxing is part of the event.
- Mega Box F79 (€3.40)
- T-shirt - The Axis (€9.64)
- A5 Notebook (€4.50)
- Lacquered Chrome Pen (€0.50)
- Stainless Steel Bottle (€8.95)
- Camera Cover with full color card (€3.30)
Indicative total €30.29 per pack at around 250 packs, before shipping.
5. The Top Performer pack: about €116 per pack
For the President's Club and the people who carried the year. Swap the tumbler for the Stainless Steel Bottle to bring the budget down.
- Mega Box F79 (€3.40)
- Noise-Cancelling Headphones (€23.98)
- RollTop Backpack (€31.14)
- Stanley Quencher H2.0 Tumbler (€50.48)
- Leather Luggage Tag (€7.42)
Indicative total €116.42 per pack at around 250 packs, before shipping.
When to order for a 2027 kickoff
Production lead times for the products in this guide run from 13 to 45 days, before shipping. Add time for design approval and delivery, especially if packs go to several countries. As a rule of thumb for a kickoff in January or February 2027, place the order by mid-November 2026, and by early November if you want to approve samples first. Apparel and anything with custom printing needs the most lead time, so confirm those first.
SKO swag FAQ
How much should we spend on SKO swag per attendee?
A standard pack in this guide costs roughly €28 to €46 per person at around 250 units, while a top performer pack runs closer to €116. Most teams pick one standard pack for everyone and a separate premium gift for winners, rather than spreading the budget thinly.
What should go in a sales kickoff swag bag?
Keep it to a few things people will actually use: one wearable (tee, hoodie or cap), something to write with, something to charge with, and a small item that is fun. A tote or printed box to carry it all makes it feel like a gift, not a handout.
What works for a remote or hybrid SKO?
Ship a pack ahead of the event so it arrives before the first session. A printed box, a tee, a notebook and pen, a bottle and a webcam cover cost about €30 per person at around 250 units and make the call feel like an event.
When should we order for a 2027 kickoff?
Production lead times for the products in this guide run from 13 to 45 days, before shipping. For a kickoff in January or February 2027, ordering by mid-November leaves a sensible buffer, and early November is safer if you want to approve samples or ship to several countries.
Are there sustainable options for SKO merch?
Yes. Many items in this guide use recycled or certified materials, such as recycled ABS (power bank, cable kit, speaker, headphones), GRS-certified recycled PU (backpack), FSC-certified paper (notebook), and organic cotton (hoodie).
Build your 2027 kickoff pack
Planning the wider sales-team look? Read our guides on 9 sales team outfit ideas that actually land and real sales team outfit examples from B2B companies.
Ready to turn a shortlist into an order? Browse the full range in the Sunday catalog, or see how the Sunday platform lets you order, store and ship the same SKO packs to every region. Teams that need corporate gifting at scale or an enterprise setup can talk to our team about volume pricing and branding.
